disgusted. Others just wanted to know
Posted: Tue Jan 07, 2025 8:33 am
Hire Marketers You might be wondering what Super Bowel Monday is. Well, it’s the day after the Super Bowl — and the day that submissions were due for bidet-maker Tushy’s Super Bowel contest. The brand asked followers to submit a photo of their “post-big game poop” to enter. The grand prize: $10K. Some in the replies were
why. But 2K+ people submitted photos. Keara Spicer, Tushy’s head of social slovenia number screening
media and community management, told MarketerHire — and the contest got 2M organic impressions. Here’s why Tushy considers it a success, according to Spicer and Tushy’s founder and CCO, Miki Agrawal. It was rule-breaking — just like Tushy. “We are a brand that really breaks taboos,” Agrawal said. Tushy talks openly about bathroom matters, and that sets it apart from competitors. Bidet brand Toto is comparatively tame on Twitter and mostly posts about product features. Tushy, meanwhile, posts about IBS and coffee’s effects on the body. That attracts a different audience: Millennials and the “internet obsessed,” Spicer said. It had a tie-in to the product. When Tushy posts on social, there’s always a link to bidet education, Agrawal said.
why. But 2K+ people submitted photos. Keara Spicer, Tushy’s head of social slovenia number screening
media and community management, told MarketerHire — and the contest got 2M organic impressions. Here’s why Tushy considers it a success, according to Spicer and Tushy’s founder and CCO, Miki Agrawal. It was rule-breaking — just like Tushy. “We are a brand that really breaks taboos,” Agrawal said. Tushy talks openly about bathroom matters, and that sets it apart from competitors. Bidet brand Toto is comparatively tame on Twitter and mostly posts about product features. Tushy, meanwhile, posts about IBS and coffee’s effects on the body. That attracts a different audience: Millennials and the “internet obsessed,” Spicer said. It had a tie-in to the product. When Tushy posts on social, there’s always a link to bidet education, Agrawal said.