Why Large-Scale Personalization is a Must
Posted: Tue Jan 07, 2025 9:07 am
one-to-one communication : also called “conversational communication”, which involves an exchange between company and user;
consumer self-empowerment : users use all the tools available to independently manage the good or service.
A fully bidirectional communication surpasses in its penetration and articulation capacity the type of one-to-many communication that characterizes the broadcasting of traditional media. Furthermore, thanks to digitalization and the possibility of advanced data analysis, each single action aimed at creating engagement is specified on the specific characteristics of each user, personalized in order to maximize the relevance of the content for all those who, individually, receive the message (and here the marketing and customer service departments are especially called into question).
Even in the case of Rental , personalization , and not marketing channels senegal whatsapp resource per se, are the key to making the customer journey run as smoothly as possible. But it is necessary to go one step further and embrace the idea of personalization at scale , taking into account the potentially astronomical number of points of interaction with customers provided by digital touchpoints . (source: Marketing Dive ).
And since the touchpoints are multiplying, it is essential to imagine the customer experience as a single journey and update the communication accordingly, creating messages that not only incorporate the qualitative and qualitative information collected during online interactions but interpret them to be able to hit a series of important objectives, valuable for improving the CX , such as for example:
consumer self-empowerment : users use all the tools available to independently manage the good or service.
A fully bidirectional communication surpasses in its penetration and articulation capacity the type of one-to-many communication that characterizes the broadcasting of traditional media. Furthermore, thanks to digitalization and the possibility of advanced data analysis, each single action aimed at creating engagement is specified on the specific characteristics of each user, personalized in order to maximize the relevance of the content for all those who, individually, receive the message (and here the marketing and customer service departments are especially called into question).
Even in the case of Rental , personalization , and not marketing channels senegal whatsapp resource per se, are the key to making the customer journey run as smoothly as possible. But it is necessary to go one step further and embrace the idea of personalization at scale , taking into account the potentially astronomical number of points of interaction with customers provided by digital touchpoints . (source: Marketing Dive ).
And since the touchpoints are multiplying, it is essential to imagine the customer experience as a single journey and update the communication accordingly, creating messages that not only incorporate the qualitative and qualitative information collected during online interactions but interpret them to be able to hit a series of important objectives, valuable for improving the CX , such as for example: