I have directly integrated

[muniyaakter]

Certainly, however, with a capacity for penetration, amplification and cost optimization that is not comparable to the first influencer marketing campaigns created by classic Media Agencies (beautiful but with disproportionate budgets). How do you experience this challenge? Can these native advertising campaigns also be considered? What future do you foresee for this market and how much are you investing in terms of resources, technologies and people? [June 29, 2015: the answers to this question into th belgium telegram data are interesting and their development confirms the interest in the diffusion of branded content on channels that are not necessarily premium and that allow you to reach very specific audiences.


A more traditional approach, at least apparently, continues to reward us in terms of feedback from communities, visibility in Search Engines and development of relationships that brands have the opportunity to cultivate directly, always and in any case supported. Francesco Roncaglia (Universal McCann) : I agree that the realities you mentioned are interesting, both for the possibility of automating numerous management and optimization processes of activities based on objectives, and for the cost efficiency obtainable thanks to their performance model. To date, a traditional management of activities, characterized by a "manual" selection of influencers and diffusion channels, manages to guarantee a higher level in terms of control and flexibility in the drafting of content thanks to a direct relationship with publishers, making it preferable for some brands.