It can be carried out by consolidating the positive results of the organization's exit from the crisis and leveling its financial condition taking into account the long-term perspective. Whether the measures to overcome the negative consequences of the crisis were effective can be seen by the indicator of minimizing the decrease in the company's market price compared to the level that was before the crisis.
The key task of anti-crisis management is to prevent the financial insolvency of an enterprise, not to overcome it.
Principles and resources of crisis management
Anti-crisis management plays a key role in ensuring the stability and development of an organization in conditions of uncertainty. It is based on clear principles and the use of various resources aimed at minimizing risks and overcoming difficult situations.
Personnel resource
The goal is to get the most out of each employee and to build a team that is resilient to change.
Principles of anti-crisis personnel management:
It is not the quantity that comes first, but canada phone data the quality . It is not the number of employees that should be taken care of, but their efficiency and qualifications. Each person in the team should clearly understand their tasks and what result is expected of them. It is necessary to control how employees perform their functions and to stimulate their employment for 100% of the working time, and not for 20-30% of it.
Formation of a personnel reserve . It is necessary to build a system of training and internship of employees in case of replacement. This will make it possible to close vacancies without losing efficiency.
Timely replacement of employees . There is no need to hold on to ineffective employees. If a specialist does not show the required results within 2-3 months, acts at a level below the average for the team, he must be replaced in a planned manner. Do not wait for him to improve, it is important to strengthen the team through timely rotation.
All these measures lead to increased productivity, reduced dependence on specific workers and the creation of a motivated and strong team.
Inventory resource
The goal is to reduce the cost of storing goods and increase their turnover.
Crisis management mechanisms:
Constant analysis of product balances . You need to conduct ABC analysis every week or every month to see which products bring more profit and sell faster.
High speed of selling off illiquid products . It is necessary to develop a strategy for the prompt sale of illiquid products in order to return the invested money as quickly as possible.
Such measures make it possible to improve warehouse processes, reduce costs by increasing the efficiency of current assets, reduce the risk of illiquid assets and optimize areas. As a result, fast-moving goods will become more accessible to customers, which will increase their loyalty.
Financial resource
The goal is to increase the efficiency and transparency of financial distribution.
Management principles:
Decentralization of responsibility for finances - it is necessary that each department manager has his own area of responsibility for financial resources.
Detailed financial planning - each department should have a cost planning system both in physical terms and as a percentage.
Evaluation of the efficiency of financial use - several (5 to 7) KPIs should be used, i.e. key indicators that allow one to evaluate the efficiency of financial use in the context of individual work parameters.
This will enable the company to optimize costs, increase profitability, and create conditions for investment and more effective planning.