Defined Content and Channel Strategy
Posted: Sun Dec 22, 2024 4:47 am
Structuring an appropriate message for attracting talent should be the main part of an Employer Branding strategy. In other words, it is about technically working on the meaning of an organization in the mind of a group as a previously selected potential candidate. Marketing, at this point, can contribute its knowledge in brand strategy and segmentation strategy.
This message must be very close to the expectations of the new generations. So what do millennials, Z, Alpha, etc. expect? The first data tells us about digital natives who are very value-driven, they look for kuwait phone number owner projects, they don't make long-term plans, they value experience and they value networking and teamwork a lot.
Programming the right content, format and channel (we will see this below) for this audience probably does not have to be the same as for customers. It requires personalization. Therefore we are talking about experiential, developmental messages, closely linked to values and very humanized.
One of the key parts to understanding how Marketing can help HR today is the technical structuring of the process and even the use of technology.
This message must be very close to the expectations of the new generations. So what do millennials, Z, Alpha, etc. expect? The first data tells us about digital natives who are very value-driven, they look for kuwait phone number owner projects, they don't make long-term plans, they value experience and they value networking and teamwork a lot.
Programming the right content, format and channel (we will see this below) for this audience probably does not have to be the same as for customers. It requires personalization. Therefore we are talking about experiential, developmental messages, closely linked to values and very humanized.
One of the key parts to understanding how Marketing can help HR today is the technical structuring of the process and even the use of technology.