You can also choose to create an additional custom audience by drawing on a list of email contacts or people who like yo
Posted: Sun Jan 12, 2025 5:00 am
Conversion (conversion): the goal is to stimulate the user, who has shown interest or interacted with posts and videos, to perform a targeted action to encourage and increase sales of products or services armenia phone data offered in the store or in your e-commerce.
Within each campaign there is an ad group where you can define your target audience, budget and placement.
In the first point (target) you have to choose who the ads should be shown to based on age, gender, interests, location, language and interests.
The second point indicates the budget which can be daily or total and which Facebook will segment as best as possible to optimize the visibility of the campaign.
The budget decision can be related to the cost that you can invest for this campaign, the type of goal to be achieved and the cost of the product.
Finally, the last point to choose is the placement of the ads. The possibility that Facebook offers is to be able to choose manual placements such as: news feed, stories, right column, in-stream video, marketplace and placements outside of the social network such as Instagram, Messenger, sites and apps.
Alternatively, you can choose automatic placements that will be optimized by the Facebook algorithm based on the campaign objective.
We then move on to the creation of individual ads : it is possible to advertise an existing post or create a new ad. In this phase, creativity is given free rein with the creation of images, videos, carousels to which a link is added that refers to a page on the site.
It is good to take care of the copy: the title or any text must be simple, clear and free of technicalities, to accompany images and videos and must not lack a call to action that can stimulate the user to perform a specific action.
Within each campaign there is an ad group where you can define your target audience, budget and placement.
In the first point (target) you have to choose who the ads should be shown to based on age, gender, interests, location, language and interests.
The second point indicates the budget which can be daily or total and which Facebook will segment as best as possible to optimize the visibility of the campaign.
The budget decision can be related to the cost that you can invest for this campaign, the type of goal to be achieved and the cost of the product.
Finally, the last point to choose is the placement of the ads. The possibility that Facebook offers is to be able to choose manual placements such as: news feed, stories, right column, in-stream video, marketplace and placements outside of the social network such as Instagram, Messenger, sites and apps.
Alternatively, you can choose automatic placements that will be optimized by the Facebook algorithm based on the campaign objective.
We then move on to the creation of individual ads : it is possible to advertise an existing post or create a new ad. In this phase, creativity is given free rein with the creation of images, videos, carousels to which a link is added that refers to a page on the site.
It is good to take care of the copy: the title or any text must be simple, clear and free of technicalities, to accompany images and videos and must not lack a call to action that can stimulate the user to perform a specific action.