Test changes with high impact
Posted: Sun Jan 12, 2025 5:29 am
Sometimes small changes can have a big impact on conversion rate (CR). However, testing a large change is more likely to have a more drastic effect. Focus your testing on the sections of your website that are important to visitors. You'll likely have a bigger impact on CR than if you test very small changes on niche sites.
Choose goals carefully
Your main goal may be to increase conversion rates or newsletter signups, but with low website traffic, it may take an extremely long time to collect enough conversions to validate the results.
Alternatively, you can go back a step in the funnel and compare things like add-to-carts or click rates. This way, you can more quickly generate the amount of data you need to achieve statistical significance.
You should still be patient, but if you follow these basic rules, you can run bc data indonesia effective A/B tests in your store even with low visitor numbers.
Managed WordPress hosting gives your website a real boost. What do you need to pay attention to?
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Which shop elements should you test?
Now we have already talked a lot about what A/B testing is, how it works and how you can use A/B testing for your shop optimization even with low traffic.
But what exactly can we optimize with the help of A/B tests?
titles and headings
Font, text color and content are the essential components of titles and headings. You can change these to see how your website visitors react to different visual impressions and varied approaches. For example, you could test whether warm colors work better than cold ones, or modern fonts against serif fonts. Another option is to try a personal, humorous approach versus a factual, direct one.
call-to-actions
Call-to-actions are an essential part of every shop. The concrete call to action usually provides the final "push" that your visitors need to sign up for a newsletter, watch your video or put a product in their shopping cart. Testing different call-to-action texts can significantly increase your conversion rate in the long term.
Pictures
As we all know, a picture is worth a thousand words, which is why high-quality product images are a core element in every shop. But you can test which type of images work best for you: images in which your products are used. Images in which real people can be seen. Or very minimalist: a photo of the product on a light background.
landing pages
It can make sense to create separate landing pages for certain promotions, specials or products. You can A/B test these to see which layout, design, page structure and texts are most popular.
product prices
Testing the prices of your products is a bold move, but it can still provide you with important insights, as price is one of the key factors that influences the purchasing decision. When testing prices, it is important to be careful not to alienate your community and customers if it becomes known that you are selling the same products at different prices. To avoid this, you can, for example, create offers that are almost identical but have slightly different benefits, accessories and service.
forms
Clarity and clarity are extremely important in forms. You can change the title of a field, remove irrelevant fields, swap the placement of individual fields or adjust the design.
navigation
Navigation is the heart of your store. As the name suggests, users use it to navigate through your website and find their way around. With A/B testing, you can ensure that your navigation is sensibly structured and intuitive to use. This is how you lay the foundation for a positive user experience.
Choose goals carefully
Your main goal may be to increase conversion rates or newsletter signups, but with low website traffic, it may take an extremely long time to collect enough conversions to validate the results.
Alternatively, you can go back a step in the funnel and compare things like add-to-carts or click rates. This way, you can more quickly generate the amount of data you need to achieve statistical significance.
You should still be patient, but if you follow these basic rules, you can run bc data indonesia effective A/B tests in your store even with low visitor numbers.
Managed WordPress hosting gives your website a real boost. What do you need to pay attention to?
Learn more
Which shop elements should you test?
Now we have already talked a lot about what A/B testing is, how it works and how you can use A/B testing for your shop optimization even with low traffic.
But what exactly can we optimize with the help of A/B tests?
titles and headings
Font, text color and content are the essential components of titles and headings. You can change these to see how your website visitors react to different visual impressions and varied approaches. For example, you could test whether warm colors work better than cold ones, or modern fonts against serif fonts. Another option is to try a personal, humorous approach versus a factual, direct one.
call-to-actions
Call-to-actions are an essential part of every shop. The concrete call to action usually provides the final "push" that your visitors need to sign up for a newsletter, watch your video or put a product in their shopping cart. Testing different call-to-action texts can significantly increase your conversion rate in the long term.
Pictures
As we all know, a picture is worth a thousand words, which is why high-quality product images are a core element in every shop. But you can test which type of images work best for you: images in which your products are used. Images in which real people can be seen. Or very minimalist: a photo of the product on a light background.
landing pages
It can make sense to create separate landing pages for certain promotions, specials or products. You can A/B test these to see which layout, design, page structure and texts are most popular.
product prices
Testing the prices of your products is a bold move, but it can still provide you with important insights, as price is one of the key factors that influences the purchasing decision. When testing prices, it is important to be careful not to alienate your community and customers if it becomes known that you are selling the same products at different prices. To avoid this, you can, for example, create offers that are almost identical but have slightly different benefits, accessories and service.
forms
Clarity and clarity are extremely important in forms. You can change the title of a field, remove irrelevant fields, swap the placement of individual fields or adjust the design.
navigation
Navigation is the heart of your store. As the name suggests, users use it to navigate through your website and find their way around. With A/B testing, you can ensure that your navigation is sensibly structured and intuitive to use. This is how you lay the foundation for a positive user experience.