Selection of business influencers

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Which people are suitable as brand ambassadors? In short: anyone, as long as it fits with the goal of the program. It is best to ensure that you have a heterogeneous group of corporate influencers. There are no limits, from trainees to management level and from HR to design. This way you can appeal to the masses, tap into new target groups and declare war on the shortage of skilled workers.

What characteristics and starting conditions should the people have?

Satisfied with the employer, the values ​​and the job
Intrinsically motivated so that posts appear authentic and genuine
Social media savvy with a marketing knack and creative ideas
Strong communication skills , personable demeanor and open to new connections
High level of expertise and enthusiasm for a relevant topic
Responsibly as the face of the company
Understanding of the company , the brand, the products and services
Another nice-to-have criterion is an existing reach. Conversely, it should not be an exclusion criterion if this is not yet available.

Step 4: Developing a guideline
Corporate influencer marketing is about providing an insight into the company culture as well as exciting insights from the respective professional environment. When it comes to a guide, you should strike a balance. That means: don't make bc data philippines too many specifications and give your team freedom so that the aspiring corporate influencers can bring in their own personality and interests and not lose them. The guide should be supportive. After all, the posts should not seem like they were scripted by a social media agency, but rather authentic. And you should be aware that personal and professional content will be mixed and that you will not have complete control over the profiles anyway.

Guidelines should make posting easier and make it fun and not stressful. For example, people should not have to write about topics that they have no experience with or are uncomfortable with.

You can cover the following content:

Permitted topics on which you can write and comment (e.g. corporate culture, everyday work, current projects, corporate news and updates, team and company events)
Taboo topics that are best avoided
Focus on added value and exciting insights instead of boring and meaningless statements on the career page
Tips for finding topics (e.g. researching trending topics)
Design : style, length, address, post templates and instructions if necessary
Company-specific aspects : wording, hashtags, links, mentions of people
Level of interaction : commenting, liking, replying to messages
degree of confrontation
Workflow/Instructions for Negative Feedback
Workflow/Instructions for new leads
More sales with the right content? That's how good content marketing works.
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Step 5: First training
Have you completed the selection of corporate influencers? Great, then you now have a comprehensive briefing ahead of you. This applies both once for the start of the corporate influencer program and over time when new participants join.

You should discuss the following points:

Introduction to Communication Strategy and Online Marketing
Definition of the goals and target group of the Corporate Influencer Program
Establishing a common understanding of values
Determination of contact persons
Determination of time resources
Scheduling regular meetings for exchange, content planning, etc.
Procurement of image material (e.g. regular photo shoots, if necessary also training in the use of a camera and editing programs)
Determination of tools (e.g. content platform on which posts can be worked on collaboratively)
If necessary, define a fixed number of regular posts
If necessary, negotiation of additional compensation
Handing out the guidelines