Before I begin this article, I should introduce myself. I'm Júnior Silva, and I saudi arabia cell phone number a lot about real estate CRM. I'm a former founder of Anapro and current CEO of InfoImob.PRO, a real estate business hub focused on investments, technology and services focused on the home buying journey, and now, a sales channel for CV. My biggest goal in the real estate market is to reinvent and transform the sector.
In short, my goal is to help developers grow through technology, investing in the right way and increasing profits. And that's where my partnership with CV comes in: here I act as a sales channel, that is, I help developers use CRM in the best possible way with processes and people, as I have always done.
My real estate CRM doesn't meet my needs, what now?
Real estate CRM: man sitting in front of a computer, with his hand on his face, showing concern.
I am writing this article to talk about a real estate market pain that I have felt in recent months: I have seen many developers dissatisfied with the real estate CRM they use. And what bothers me the most is seeing how difficult it is for them to make the decision to migrate to another system. That is why I decided to write on the CV blog to say that it is not impossible to evolve and what should be observed and taken care of.
I understand that making the decision to upgrade to another CRM can raise many questions. It is important to be clear how this change will benefit the company and that this decision is made based on data. First, try to understand what costs you will incur, in the short and long term, if you continue with the same system.
I understand that dissatisfaction with a CRM in the real estate market arises for many reasons, such as:
Problems with the ecosystem
A platform needs to be complete and this involves integration with other systems . An ERP, payment platforms, digital signature systems, intelligent chatbots, specialized customer experience platforms, integration with social networks, etc.
Incomplete Customer Journey
The sale doesn’t end after the contract is signed. This is a trap that many developers fall into when they decide to hire a CRM. A real estate CRM needs to meet post-sale needs.
To learn more about after-sales, check out this free material that the CV team has prepared: After-sales and Customer Service in data.
Support issues
We know that a CRM for the real estate market requires maintenance from the moment it is implemented. The implementation process goes beyond the system itself: it also requires training the team. After implementation, it is essential that support is accessible.
Real estate CRM: close up of hands typing on a laptop keyboard.
These are just some of the most common points that generate dissatisfaction with a CRM in the real estate market. I believe that, if you have hired a CRM, you have already taken the first step towards innovation, but realizing when it is time to evolve is often as important as taking the first step. And, believe me, it is not a difficult step to take.
Explaining Portability
You’re probably familiar with the term “portability.” It’s very common to hear the term when we talk about telephone operators or banking services. In these cases, portability refers to the possibility that a customer has of switching from one bank or operator to another of their choice.