The advantages of Google Analytics 4 compared to its predecessor are many, let's see some in particular.
Posted: Sun Jan 12, 2025 6:27 am
Migrating data to Google Analytics 4 is a critical step for those who manage websites, apps, and e-commerce.
To migrate from Google Analytics 3 to Google Analytics 4, you azerbaijan phone data need to create duplicate events for the GA4 property, so use new unique event names and the required parameters.
It is important to note that there are two separate implementations, one for Google Analytics 3 and one for GA4, so it is not possible to implement UA site reports for a GA4 property, because the data would be incomplete. You need to add new parameters to be able to use all the features of GA4 and create new reports.
It is also a good idea to include all mandatory parameters for website-specific events because otherwise they would not be included in GA4 reports but rather recorded as custom events.
Advantages of Ga4
One of the first advantages is a different way of collecting user data, namely the collection is done based on data obtained from events. Each event has a unique name and includes transactions, interactions, page views and more.
A second benefit is that you can plan your marketing campaigns more effectively with AI-based insights. Additionally, with machine learning, you can predict outcomes including churn, conversions, and sales.
With GA4 you can get a complete overview of your customers' journey thanks to a complete report of their behaviors within the website.
Finally, you can prevent spam, a problem that is often noticed on Google Analytics 3 is related to spam traffic reports. With GA4 this is a problem that is solved, in fact a measurement protocol provides that only hits with a secret key can send traffic to GA4 properties.
To migrate from Google Analytics 3 to Google Analytics 4, you azerbaijan phone data need to create duplicate events for the GA4 property, so use new unique event names and the required parameters.
It is important to note that there are two separate implementations, one for Google Analytics 3 and one for GA4, so it is not possible to implement UA site reports for a GA4 property, because the data would be incomplete. You need to add new parameters to be able to use all the features of GA4 and create new reports.
It is also a good idea to include all mandatory parameters for website-specific events because otherwise they would not be included in GA4 reports but rather recorded as custom events.
Advantages of Ga4
One of the first advantages is a different way of collecting user data, namely the collection is done based on data obtained from events. Each event has a unique name and includes transactions, interactions, page views and more.
A second benefit is that you can plan your marketing campaigns more effectively with AI-based insights. Additionally, with machine learning, you can predict outcomes including churn, conversions, and sales.
With GA4 you can get a complete overview of your customers' journey thanks to a complete report of their behaviors within the website.
Finally, you can prevent spam, a problem that is often noticed on Google Analytics 3 is related to spam traffic reports. With GA4 this is a problem that is solved, in fact a measurement protocol provides that only hits with a secret key can send traffic to GA4 properties.