Summary
What does Black Friday mean?
How does Black Friday work in the market?
And in the real estate market?
How to organize a Black Friday in the real estate market?
Tips for creating a Black Friday in the real estate market
Can't give a discount? That's okay!
When does Black Friday end in the real estate market?
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What does Black Friday mean?
black friday at the market: black background and a miniature supermarket cart with some number icons inside.
Black Friday means “black Friday” or “dark Friday”. The origin of usa mobile number term dates back to the end of the 19th century and causes controversy, both because it was linked to illegal commercial practices and because of its title itself.
But what we know is that today the connotation of Black Friday is completely different from its original history.
Black Friday is currently one of the biggest commercial events in the world. Its main feature is the application of “stock clearance”, that is, products and services are offered with competitive and very attractive discounts.
How does Black Friday work in the market?
The premise of Black Friday is relatively simple: on the last Friday of November, companies offer incredible discounts that last until 11:59 p.m. That is, customers have that day exclusively to purchase their products.
However, the concept has already been revisited and adapted by numerous retailers. Today there are aspects such as:
Black Week , which extends the promotion throughout the week, culminating on Black Friday;
Black November , which extends a similar, albeit less competitive, promotion throughout the entire month. Again, it all culminates on the fateful day of Black Friday.
And speaking of retailers, it can be said that they are the most engaged in the promotion, as shown by Alshop data released by Agência Brasil, 62.5% of retailers planned to run promotions at the POS during the event in 2021.
And in the real estate market?
Black Friday at the market: close-up of a magnifying glass and, behind it, a miniature house highlighted through the magnifying glass.
Black Friday is already being applied to the real estate market.
But the idea remains the same: to create promotions and special conditions that spark the customer's interest in renting or buying your property. What these conditions will be will depend on you, but there are some promotions that tend to work:
discount of the first installments;
installment of the down payment;
discount voucher (fixed discount of R$15,000, for example);
progressive discount in case of referral;
promotions for purchasing or renting more than one unit.
How to organize a Black Friday in the real estate market?
There are a few formalities we must follow when committing to participate in Black Friday: first, don’t raise prices in October and then “create a promotion” in November . This destroys the value of the Black Friday proposal and also gives the wrong idea about your developer .