In this model, retail sales account for a large share, since the product is sold directly to ordinary consumers.
A classic example of B2C is the well-known company Adidas. Any individual can purchase products of this company in supermarkets and online stores.
Ordinary consumers participate in this model almost daily, making various purchases, ordering food delivery, taking clothes to dry cleaners, visiting fitness centers, etc. All of these actions are a form of providing a product, including services, from commercial entities to individuals.
B2C
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Specifics of the B2C sales model:
High level of competition . There are germany phone data many companies operating on this system in the market. In order to gain an advantage, you need to invest heavily in marketing.
Needs analysis . Also a characteristic feature of this model. Companies actively study the characteristics of the target audience, which is, in fact, the last link in the product distribution chain. Ordinary buyers (individuals) are the most massive segment of the target audience. Knowledge of their preferences, solvency, and typical behavioral reactions helps to significantly increase sales volumes.
Increased attention to the quality of service . You can stand out from your competitors not only with successful advertising campaigns, but also with the level of service. For example, building a customer base is possible through a convenient website or mobile application, friendly and responsive staff also increases lead generation. There are many ways to attract and retain customers: a flexible system of discounts and bonuses, after-sales service, etc.
Taking into account consumer psychology . Ordinary people can experience quite strong feelings when making a purchase. Therefore, it is important to create a favorable atmosphere conducive to the emergence of positive emotions. This will create an additional stimulating effect to conclude a deal. Advertising should be colorful, managers trained in the correct methods of communication with the buyer. A cozy atmosphere in stores also contributes to an increase in the number of paid orders.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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