the performance of each outlet - this is especially important for companies with a wide network of retail stores;
the productivity of each employee , be it a manager or a contact center operator, such analysis is extremely important for online stores and companies that trade remotely;
efficiency of interaction between different departments - this is of particular importance for transactions involving several departments, especially with multi-layered contract approval, as well as for organizations with a multi-layered structure, in-house production and complex logistics.
Manual data analysis is not the most productive strategy. It is recommended to use specialized tools to automate routine processes. They allow you to quickly process large volumes of data and identify hidden trends.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out italy phone data the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
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Key metrics for the sales department
The effectiveness of the sales department is measured by various metrics at various stages of conversion. In practice, it is worth paying special attention to key indicators that are important for every entrepreneur and marketer:
ARPU (Average Revenue Per User) - This metric reflects the amount that one client brings in over a certain period, for example, over a month.
AOV (average check) is an important indicator that affects the overall profit of the company. Increasing the average check is a priority task when selecting the product range and using marketing tools to increase customer loyalty.
CAC (cost of customer acquisition) is a necessary metric for objectively assessing the effectiveness of advertising channels. Knowing the cost of customer acquisition allows you to competently scale your business and increase the influx of new audiences.
LTV (customer lifetime value) is the revenue from a customer over the entire period of their interaction with the company. Every business has its own customer life cycle, the period during which they use products or services. Analyzing this metric makes it possible to evaluate the overall success of a company's marketing strategy and predict future profits from the customer base.
ROI (return on investment) is an indicator of return on investment. This is a key metric that reflects the profitability of a business for every ruble invested.
CAR (Cart Abandonment Rate) — customers abandon their purchase. Constant analysis of this metric will help you identify problems in a timely manner, such as low conversion to payment or insufficient brand awareness. This will help you identify areas that require improvement.
MRR (Monthly Recurring Revenue) is a universal metric that is tracked by almost every company to understand the stability of income.
SOM (share of market) - this metric illustrates what segment of the total market your business occupies. SOM analysis helps identify areas for further growth and improvement of competitive advantages.
SOW (share of wallet) - reflects customer loyalty to your business and brand. This indicator shows what percentage of their spending in a particular category consumers direct to your company's products or services.
CR (Customer Churn Rate) - Allows you to track which elements of your product, service or marketing strategy are causing you to lose customers. This helps companies identify and fix weaknesses.
CRR (Customer Retention Rate) - measures how effectively your marketing strategy retains customers and encourages them to buy again. This indicator is important for assessing customer loyalty and satisfaction.
Case: VT-metall
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