7. Linkbuilding strategy: content is not everything

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Creating a content blog and following the On-Page SEO and Technical SEO real estate marketing techniques mentioned above are very important to achieve a better experience for the user browsing your website. But there is one branch of SEO that has not yet been touched upon: Off-Page SEO .

To position an article on the first page of Google , according to Ahrefs, there are more than 200 factors that influence, and among the most important are those already mentioned, such as: creating valuable content that is relevant, having a quick navigation page, among others, but one crucial aspect is missing: backlinks.

What is a backlink?
Backlinks, also known as inbound links, are the result of two things in particular: that your content is very good and other websites are sharing it in their own blog posts and/or that your PR (public relations) strategy is bearing fruit.

When other sites link your content in theirs, it is because it complements their information and is considered important. This aspect is very valuable for Google, since the greater the quantity and quality of these links, the greater your authority will be when positioning in search results .

How is authority measured?
There are tools like Semrush's Authority Score or Ahrefs' Domain Rating that can measure this authority index, and with it you can evaluate your authority with respect to your competitors. So, if creating a blog on the Chilean real estate market is important , so is building an authority that helps you climb on Google.

The Postedin study found that the majority of real estate agencies that do not have a blog (94.3%) have cambodia lists less than 1,016 links (average of the study) pointing to their content, while the majority of those that do have a blog (88.2%) have more than 1,016 backlinks.

But, as has been said, quantity does not guarantee good SEO positioning, but rather it is quality that delivers value, which can be clearly seen when comparing the real estate agency with the largest number of backlinks against the one with the highest organic traffic according to Ahrefs figures.


Looking at these figures, we can conclude that the most important aspects of digital marketing for real estate agencies are: having a blog that indexes pages on Google and a varied and quality backlink profile that increases the authority of the site, positions it on the first pages and attracts quality organic traffic, thus boosting transactions in the sector.

Analyze your site before organizing real estate marketing plans
Before you start implementing the strategies mentioned above, you should evaluate the state of your website in terms of SEO. To do this, you should request an SEO audit by experts, especially if you find yourself in any of these situations:

You're not converting enough
Page conversions are typically measured by two variables: the number of visitors to a given page and the clicks they make on your calls to action, or CTAs . If you notice that this rate is decreasing, it could be due to several factors, such as your traffic is decreasing, the content is not correctly oriented to solve a problem, the landing page loads slowly, the offer is not clear, among others.