3. Decrease the bounce rate

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In simple terms, bounce rate is the number of users who left a website on the landing page without further interaction or browsed for less than 30 seconds.

A good On-Page SEO strategy will allow you to reduce this indicator by considering more relevant, educational content and a series of tactics to get the user to browse more pages and stay there for a longer time.


4. Increase CTR in SERPs
CTR or Click Through Rate refers to the rate at which a page appears in search results pages (SERP). It is a metric that evaluates users' interest in content.

When a person searches online, the search engine offers a series of options as results. If the content of our website seems relevant to them, the CTR will increase.

So, when doing On-Page SEO to increase the CTR rate, you should make an effort to optimize the title, book your list URL, and meta description of each URL or content that is published on your site, since these variables are shown in the results and will be decisive in getting those clicks.


5. Attract quality traffic
This advantage is closely related to the previous points, since with an On Page SEO strategy you improve the quality of the traffic that reaches your page.

For example, if the website is positioned with the correct keywords that define your product or service, the traffic that will reach your website will be of quality, since it will be from someone with a specific intention.

As mentioned above, a user who searches online expects to satisfy his need or solve his problems. In this case, the website will respond to the person with your page, and in this way, he will see in your brand the solution he needs.

Now that you know the main advantages of On-Page SEO, remember to implement this strategy properly to position yourself organically in search engines.