3. Increase your sales
Posted: Wed Jan 15, 2025 5:51 am
This is probably the benefit that is most relevant to you, but the truth is that you will not achieve it without first achieving the two previous points.
If you're still not convinced, there are studies that reveal that 93% of shopping experiences begin in a web browser.
SEO positioning: how to improve sales?
To increase sales in your business with the help of SEO positioning, you must follow some basic practices that will give you visibility in search engines and, consequently, with your potential customers.
Research keywords
“Keywords” are the fundamental element for developing a strategy. Thanks to them, your content will be visible, but be careful, because you must choose words that users are actually using to buy.
Therefore, it is not the same to position a page with the word “leather shoes” than “buy black leather shoes”. The latter will be more accurate, since you already know that the intention of the person who is doing the search is to buy the specific item.
It is also important not to cannibalize keywords, that is, not to use the same term for two or more products, since they will end up competing in the search results and you certainly do not want to compete against yourself.
Includes a blog
You read that right. If your business's website is intended to sell, you may be wondering what the point of a blog is, and the truth is, it's very useful.
Although a blog does not have the direct objective of marketing, it can encourage the person who reads it to end up making a purchase.
Imagine that you sell travel insurance. If you include information on your blog about the importance and benefits of taking out insurance or mention the risks of not having one, you could motivate the user to end up taking out this coverage with your company.
However, in order for your target audience to reach your blog, you will need to make sure that your content is well optimized, otherwise you will be wasting your time.
Optimize your products
Always remember to keep your product information optimized and updated.
What does this entail? Paying attention to metadata, titles, descriptions, etc.; using a SEO-friendly URL ; creating an original and attractive description, both for Google and for the user; optimizing images; making explanatory videos; enabling comments, among other things.
If you offer a good product, you will have positive comments that will motivate others t phone number germany o purchase your product or service.
Includes structured data
Structured data is a piece of HTML data that provides search engines with more information about the content, product, or service you are offering.
This action could mean significant growth for your business.
Is SEO positioning the same for an e-commerce and a blog?
Organically positioning an e-commerce site is not the same as organically positioning a blog. You should know this beforehand when developing your strategy.
On the one hand, we have blogs, whose purpose is to entertain or inform the user, to keep them on the page visited.
And then there are e-commerce sites, where the main objective is to sell. So, if the objectives of one page and the other are different, the strategy you use will also be different.
Now that you know the importance of organic positioning in e-commerce, it's time to develop and implement your SEO strategy!
If you're still not convinced, there are studies that reveal that 93% of shopping experiences begin in a web browser.
SEO positioning: how to improve sales?
To increase sales in your business with the help of SEO positioning, you must follow some basic practices that will give you visibility in search engines and, consequently, with your potential customers.
Research keywords
“Keywords” are the fundamental element for developing a strategy. Thanks to them, your content will be visible, but be careful, because you must choose words that users are actually using to buy.
Therefore, it is not the same to position a page with the word “leather shoes” than “buy black leather shoes”. The latter will be more accurate, since you already know that the intention of the person who is doing the search is to buy the specific item.
It is also important not to cannibalize keywords, that is, not to use the same term for two or more products, since they will end up competing in the search results and you certainly do not want to compete against yourself.
Includes a blog
You read that right. If your business's website is intended to sell, you may be wondering what the point of a blog is, and the truth is, it's very useful.
Although a blog does not have the direct objective of marketing, it can encourage the person who reads it to end up making a purchase.
Imagine that you sell travel insurance. If you include information on your blog about the importance and benefits of taking out insurance or mention the risks of not having one, you could motivate the user to end up taking out this coverage with your company.
However, in order for your target audience to reach your blog, you will need to make sure that your content is well optimized, otherwise you will be wasting your time.
Optimize your products
Always remember to keep your product information optimized and updated.
What does this entail? Paying attention to metadata, titles, descriptions, etc.; using a SEO-friendly URL ; creating an original and attractive description, both for Google and for the user; optimizing images; making explanatory videos; enabling comments, among other things.
If you offer a good product, you will have positive comments that will motivate others t phone number germany o purchase your product or service.
Includes structured data
Structured data is a piece of HTML data that provides search engines with more information about the content, product, or service you are offering.
This action could mean significant growth for your business.
Is SEO positioning the same for an e-commerce and a blog?
Organically positioning an e-commerce site is not the same as organically positioning a blog. You should know this beforehand when developing your strategy.
On the one hand, we have blogs, whose purpose is to entertain or inform the user, to keep them on the page visited.
And then there are e-commerce sites, where the main objective is to sell. So, if the objectives of one page and the other are different, the strategy you use will also be different.
Now that you know the importance of organic positioning in e-commerce, it's time to develop and implement your SEO strategy!