6. Evaluating organic keyword opportunities
Posted: Sun Dec 22, 2024 5:05 am
By sorting keywords into similar topics, categories, areas of user intent, you can determine opportunities to create content around those topics, and also inform content creators of the entire set of queries they should try to answer when producing content. These queries will be extremely helpful for content creation.
Variations
The number of categories and the categories themselves will vary greatly depending on the site's theme, products or services, and the size and variety of the keyword pool. Categories for a clothing retailer with thousands of SKUs and keywords might include color, size, gender, style, and any number of other variables, while for a local spa it might just include type of service, price range, and location.
Categories may include:
General category of product or service
Purchase intention (buy, search)
Brand
Model
Location (city, state, country)
Price range
Value (cheap, luxury, free)
In the following example, the keyword research terms for a law firm are sorted by several relevant topics and categories.
img-semblog
However, this is radically different from keyword research done for a website selling motorcycles, where keywords are sorted into groups such as:
Brand
Do
Model
Category
Parts and accessories
Region
City
Product status
Offer
Year
Country of origin
Price
Color
Typically, the most sensible categories to have will be clear from the nature vietnam phone number sample of the keywords as you analyze them and understand your website and your users' search intentions.
Sorting keywords in this way and being able to filter your overall list by the different values within these categories will be very helpful in determining strategies and priorities. It can also be very useful for content creators to be able to drill down by selecting multiple values, allowing them to get a small set of related keywords for which a single piece of content can be created.
It's helpful to be able to look at each of the above segments individually, and it's equally helpful to be able to compare them side-by-side. That's not easily done by selecting one filter at a time. I generally like to create another worksheet within the Excel file, which compares each value within a category side-by-side.
Variations
The number of categories and the categories themselves will vary greatly depending on the site's theme, products or services, and the size and variety of the keyword pool. Categories for a clothing retailer with thousands of SKUs and keywords might include color, size, gender, style, and any number of other variables, while for a local spa it might just include type of service, price range, and location.
Categories may include:
General category of product or service
Purchase intention (buy, search)
Brand
Model
Location (city, state, country)
Price range
Value (cheap, luxury, free)
In the following example, the keyword research terms for a law firm are sorted by several relevant topics and categories.
img-semblog
However, this is radically different from keyword research done for a website selling motorcycles, where keywords are sorted into groups such as:
Brand
Do
Model
Category
Parts and accessories
Region
City
Product status
Offer
Year
Country of origin
Price
Color
Typically, the most sensible categories to have will be clear from the nature vietnam phone number sample of the keywords as you analyze them and understand your website and your users' search intentions.
Sorting keywords in this way and being able to filter your overall list by the different values within these categories will be very helpful in determining strategies and priorities. It can also be very useful for content creators to be able to drill down by selecting multiple values, allowing them to get a small set of related keywords for which a single piece of content can be created.
It's helpful to be able to look at each of the above segments individually, and it's equally helpful to be able to compare them side-by-side. That's not easily done by selecting one filter at a time. I generally like to create another worksheet within the Excel file, which compares each value within a category side-by-side.