Screenshot of how an AI Overview looks in the SERP
Posted: Sun Dec 22, 2024 5:06 am
These overviews leverage Google's comprehensive understanding of the web and often include references to the web pages, such as the Digital Marketing Institute example in the image above, from where the information was sourced. Unlike conversational AI models like ChatGPT, there is no input box below the AI Overview for foll db center uk ow-up questions. Instead, AI Overviews are designed to deliver straightforward answers, allowing users to access the information they need at a glance.
From Code Red to AI Overviews: How Google responded
With the rapid rise of ChatGPT in late 2022, which offered a new way to search for information online, Google CEO Sundar Pichai declared a "Code Red," prioritizing the enhancement of Google’s own AI capabilities.
In March 2023, Google introduced Bard, its experimental conversational AI chatbot, initially powered by the LaMDA language model. Two months later, in May 2023, Google launched the Search Generative Experience (SGE) for a select group of US users, offering results similar to what we now know as AI Overviews.
In early 2024, Google officially rebranded Bard as Gemini, reflecting the updated language model powering it. Soon after, they renamed SGE to AI Overviews, which many now abbreviate to AIO. This rebranding coincided with the global rollout of Google's generative results. By October 2024, AIO had expanded to 100 countries, reaching over 1 billion users worldwide. However, at this time, AI Overviews have not been released to EU member countries because the EU is still deliberating on potential intellectual property infringement issues posed by AI-generated content
It's clear that Google is taking generative AI seriously. Rather than viewing Bing and Yahoo as its main competitors, Google is now seeing AI models like ChatGPT and Claude as bigger threats as to where people are finding information.
From Code Red to AI Overviews: How Google responded
With the rapid rise of ChatGPT in late 2022, which offered a new way to search for information online, Google CEO Sundar Pichai declared a "Code Red," prioritizing the enhancement of Google’s own AI capabilities.
In March 2023, Google introduced Bard, its experimental conversational AI chatbot, initially powered by the LaMDA language model. Two months later, in May 2023, Google launched the Search Generative Experience (SGE) for a select group of US users, offering results similar to what we now know as AI Overviews.
In early 2024, Google officially rebranded Bard as Gemini, reflecting the updated language model powering it. Soon after, they renamed SGE to AI Overviews, which many now abbreviate to AIO. This rebranding coincided with the global rollout of Google's generative results. By October 2024, AIO had expanded to 100 countries, reaching over 1 billion users worldwide. However, at this time, AI Overviews have not been released to EU member countries because the EU is still deliberating on potential intellectual property infringement issues posed by AI-generated content
It's clear that Google is taking generative AI seriously. Rather than viewing Bing and Yahoo as its main competitors, Google is now seeing AI models like ChatGPT and Claude as bigger threats as to where people are finding information.