All of us who have gone through personnel selection processes have at some point suffered the uncomfortable feeling of having to answer this question.
The same goes for B2B purchasing processes: the buyer needs to answer that question to make their purchasing decision. Giving them a convincing answer will help us gain more customers.
But how do we create the best answer to this question? First we must know a methodology called Unique Selling Proposal, then learn how to use it, learn about common mistakes to avoid and see examples that help us orient ourselves.
Let's get started.
What is Unique Selling Proposal
Unique Selling Proposal (USP) is a methodology created by Rosser Reeves, and refers to what makes a product or service unique and different from others on the market. It is a key factor in a company's marketing strategy. The USP phone number in korea is the reason why a customer would choose a particular product or service over other options available on the market. It is used to differentiate from the competition and provide a clear reason for customers to buy the product or service.
The USP focuses on explaining in a short sentence why your product should be chosen and not that of your competitors. To achieve this, you must first define who the ideal client is, what problem our product or service solves for them, how it is solved and show the evidence.
In Spanish we call the USP Unique Selling Proposition or USP.
How to Create a Unique Selling Proposition
To create your Unique Selling Proposition (USP), you have to follow these steps:
First: research your potential customers.
You need to understand one thing essentially. What is your customer's toothache? If there is no toothache, there is no business. Because B2B customers do not buy when they are not in pain.