Customers want you to use their data to deliver more personalized experiences, but they also want you to be transparent about how you use that information and take security precautions against potential attacks — there was a 72% increase in data breaches in the US alone in 2023, with 2,365 cyberattacks and 343,338,964 victims.
If you work in customer service, your responsibility with customer data is paramount. Stay tuned and learn what data encryption is and what the techniques are for doing it.
Summary
Data encryption techniques are methods used to protect information by converting it into an unreadable format for anyone who does not have the key to decrypt it. The main ones australian whatsapp number are: Symmetric encryption, Asymmetric encryption, Hashing, Public and Private Key Encryption (PKI), Database, Communication Encryption (SSL/TLS), Virtual Private Networks (VPN) and Cloud storage.
Related content
How to protect customer privacy in the world of personalization?
Customer Service: What Changes with Artificial Intelligence?
What is cybersecurity and how does it relate to AI?
What is data encryption?
Data encryption is defined as a process of transforming readable data into an encoded format so that only authorized persons can access it. This is achieved through different techniques, such as the use of encryption algorithms and keys.
Encryption keys are sequences of bits used by cryptographic algorithms to encrypt and decrypt data. They are essential for preserving the security of information, as they determine the transformation of original data into encrypted data and vice versa.
Cloud storage services, for example, encrypt data to protect it from unauthorized access. Other known uses include:
protection of credit card data and other financial information during online transactions;
verification of user identity for digital signature of documents;