Go beyond single channel strategy
Posted: Sun Dec 22, 2024 5:21 am
How to optimize keywords used in google ads using google trends
To further enhance this approach, you can cross-reference this data with geographic trends . Identifying locations that have a higher search volume for keywords can help you over-target your ideal audience and avoid wasting your limited budget. Visit Google for more detailed instructions on how to set this up.
Price Benchmarking
During Black Friday and Cyber Monday, customers are looking for the best deals usa numbers list they can find. This means your discounts need to be better than industry standard prices and competitive with your competitors’ deals.
Good news! With Google Merchant Center, you can discover pricing benchmarks for products you and your competitors sell , instead of relying on internal historical data.
This information is extremely valuable and should be used to develop a competitive pricing strategy. Your changes shouldn't stop there. Once you've identified competitively priced products, you can also use this information to change your bidding strategy. Try increasing your bids on the most competitive items and decreasing your bids on the least competitive ones .
To further enhance this approach, you can cross-reference this data with geographic trends . Identifying locations that have a higher search volume for keywords can help you over-target your ideal audience and avoid wasting your limited budget. Visit Google for more detailed instructions on how to set this up.
Price Benchmarking
During Black Friday and Cyber Monday, customers are looking for the best deals usa numbers list they can find. This means your discounts need to be better than industry standard prices and competitive with your competitors’ deals.
Good news! With Google Merchant Center, you can discover pricing benchmarks for products you and your competitors sell , instead of relying on internal historical data.
This information is extremely valuable and should be used to develop a competitive pricing strategy. Your changes shouldn't stop there. Once you've identified competitively priced products, you can also use this information to change your bidding strategy. Try increasing your bids on the most competitive items and decreasing your bids on the least competitive ones .