A little further on, we wil
Posted: Sun Dec 22, 2024 5:33 am
l return to competitors several more times and consider how else they can be useful to us and how their text on the site will help us with this.
Landing Page Structure
The text and visuals on your website's home page and service page should quickly and accurately respond to the visitor's intent. Intent is what they came to the site for. That is, if a user types " logo creation " into a search engine, then most likely they may be looking for information on how to create it, what are the stages of logo creation. And to a lesser extent, we are talking about finding an executor to create an identity. For example , the goal of this article is to suggest how to write such text on a site to increase the flow of customers.
Let's briefly go through the most important screens
The first screen should immediately indicate where the visitor is. From the text and visuals, he should understand what kind of company it is, what it does, whether it sells what he needs. The capture form is to accept the application. Ideally, your USP (unique selling proposition) or advantage should be placed on the first screen. How your company is better than others.
If the competition in your field is not high, it makes sense to also pay attention to the websites of companies working in related fields, study their texts and style.
The following screens contain the main text and are designed to convince you that your offer is the best.
About the company, about the project, about the services . This is a block with a detailed description. This is where the main problem arises - what to write, what should a quality text on the site be like. Let's record this information and return to it a little later.
Who is this product or service for? Describe your audience, their needs and pain points, so that by getting to know themselves, they will understand that this is exactly what they have been missing for so long.
Main advantages . You can't do without them. How to convince that your cleaning service is better than others? Why are your shoes better than those of a well-known, promoted brand? What parameters are they better by? Here you can't do without your main assistant - positioning.
Positioning
This is the answer to two very simple questions: "Who australian whatsapp number are you?" and "Why should I buy from you?". You can read more about this on the page positioning development . Positioning is one of the components of an important marketing tool - a brand platform .
Let's talk about how to create a unique positioning for your brand and how to turn it into effective website copy.
There are three important business components you need to examine: your audience, your competitors, and yourself. Let's start in order.
1. Portrait of the target audience
You probably know (or at least have an idea) who buys your product or service. Your core group of customers. Guess who else might need your product. Who are these people? How do they live, what are they interested in, what do they need? What do they need and how can you help them with it?
Look at your competitors' texts, what words they use to address customers. What needs they are trying to cover and what emotions they appeal to.
2. Your favorite competitors
As promised, let's get back to them. Look at a dozen competitors' websites and their texts on the website. Pay attention to what they say and write about themselves. What is written on their main page. What are their stated advantages. Write all this down in a table to return to this information at the stage of creating your own positioning. Text analysis will be important to differentiate yourself from competitors.
Landing Page Structure
The text and visuals on your website's home page and service page should quickly and accurately respond to the visitor's intent. Intent is what they came to the site for. That is, if a user types " logo creation " into a search engine, then most likely they may be looking for information on how to create it, what are the stages of logo creation. And to a lesser extent, we are talking about finding an executor to create an identity. For example , the goal of this article is to suggest how to write such text on a site to increase the flow of customers.
Let's briefly go through the most important screens
The first screen should immediately indicate where the visitor is. From the text and visuals, he should understand what kind of company it is, what it does, whether it sells what he needs. The capture form is to accept the application. Ideally, your USP (unique selling proposition) or advantage should be placed on the first screen. How your company is better than others.
If the competition in your field is not high, it makes sense to also pay attention to the websites of companies working in related fields, study their texts and style.
The following screens contain the main text and are designed to convince you that your offer is the best.
About the company, about the project, about the services . This is a block with a detailed description. This is where the main problem arises - what to write, what should a quality text on the site be like. Let's record this information and return to it a little later.
Who is this product or service for? Describe your audience, their needs and pain points, so that by getting to know themselves, they will understand that this is exactly what they have been missing for so long.
Main advantages . You can't do without them. How to convince that your cleaning service is better than others? Why are your shoes better than those of a well-known, promoted brand? What parameters are they better by? Here you can't do without your main assistant - positioning.
Positioning
This is the answer to two very simple questions: "Who australian whatsapp number are you?" and "Why should I buy from you?". You can read more about this on the page positioning development . Positioning is one of the components of an important marketing tool - a brand platform .
Let's talk about how to create a unique positioning for your brand and how to turn it into effective website copy.
There are three important business components you need to examine: your audience, your competitors, and yourself. Let's start in order.
1. Portrait of the target audience
You probably know (or at least have an idea) who buys your product or service. Your core group of customers. Guess who else might need your product. Who are these people? How do they live, what are they interested in, what do they need? What do they need and how can you help them with it?
Look at your competitors' texts, what words they use to address customers. What needs they are trying to cover and what emotions they appeal to.
2. Your favorite competitors
As promised, let's get back to them. Look at a dozen competitors' websites and their texts on the website. Pay attention to what they say and write about themselves. What is written on their main page. What are their stated advantages. Write all this down in a table to return to this information at the stage of creating your own positioning. Text analysis will be important to differentiate yourself from competitors.