Modern marketing or how to adapt to changes
Posted: Sun Dec 22, 2024 5:34 am
The concept of marketing has been changing over time to adapt to the constant evolution of the market. What we understand as traditional marketing has been gradually modernized in many organizations, taking on a managerial role above its operational function. In this way, modern marketing is positioned as the best way to adapt to changes.
Marketing thus takes on a new mission, as a true catalyst for taiwan telegram group link changes within the organisation, while preparing it to adapt to them with agility. However, this is not only the mission of the Marketing team, but also of Management, which must act as a strategic lever to achieve medium-term growth. As David Packard said: “Marketing is too important to be left in the hands of the Marketing Department”.
This mindset or new way of understanding the relationship modifies its objectives and, while before it consisted of maximizing short-term profit by applying tactics such as advertising, now it is about how to take advantage of all the company's resources and capabilities to provide the best possible experience to its customers and, consequently, grow.
Marketing thus takes on a new mission, as a true catalyst for taiwan telegram group link changes within the organisation, while preparing it to adapt to them with agility. However, this is not only the mission of the Marketing team, but also of Management, which must act as a strategic lever to achieve medium-term growth. As David Packard said: “Marketing is too important to be left in the hands of the Marketing Department”.
This mindset or new way of understanding the relationship modifies its objectives and, while before it consisted of maximizing short-term profit by applying tactics such as advertising, now it is about how to take advantage of all the company's resources and capabilities to provide the best possible experience to its customers and, consequently, grow.