This means your 7-day performance reports are no longer accurate and your July monthly reports have no data. Your remarketing audiences have started to shrink, as Universal Analytics is no longer populating them with new users. Soon they will be too small to fully target.
Your director wants to see how the month performed compared to the saudi arabia whatsapp number previous year, but you don’t have July data, and anyway, you didn’t migrate to GA4 early enough to capture July 2021. Your company’s view of its web performance has suddenly become much darker.
You have six months before the data now stored in Universal Analytics becomes completely inaccessible. After that point, it’s iffy territory.
Remember, you can expect everything if you continue to rely on Universal Analytics starting July 1st:
No data for your monthly reports
Shrinking remarketing audiences and compromised targeting
No year-over-year data to assess your company's long-term performance
You need to migrate NOW and collect all the data you can before that happens.
Don't Panic, Take Measures Today
Let's put all the pessimism aside, it's not too late to get out of this migration without a hitch!
At this point, Stilverso Full-Digital Agency has been helping clients implement these migrations since the change was first announced. The timeline may be tight, but we learn a little more with each project and know exactly what you need to do to get started quickly.
Are you still using Google Universal Analytics? Don't wait any longer and activate Google Analytics 4 (GA4) now. Contact us today.
7-day performance reports inaccurate
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