What is the AIDA technique?
Posted: Sun Dec 22, 2024 5:46 am
Organized as a hierarchical model , the AIDA technique describes the four steps consumers follow from discovering a product or service to purchasing it.
Marketing and sales teams use it to improve customer acquisition, nurturing and retention strategies , as well as reduce the time from start to finish of the journey.
What is a sales funnel?
The sales funnel is a graphical representation of the steps a potential buyer follows before making a purchase . It is generally divided into:
learning and discovery of the product or service;
problem recognition;
consideration of the solution;
Purchase of the product or service
Knowing exactly where your malaysia mobile number list customer is at is essential to providing answers and solutions that will help them make the decision to buy from your company.
Learn also how to create a social media sales funnel step by step .
Who created the AIDA model?
The AIDA model was created by Elmo Lewis , a pioneer in sales and advertising in the United States in 1899. Its main objective was to optimize the conversion process .
To do this, Lewis assumed that it was necessary to attract the attention of the potential buyer, guide him towards the product and/or service he wanted to acquire and, only then, transform him into a client.
What are the 4 stages of the AIDA model?
The four stages of the AIDA method are attention, interest, desire and action.
1. Attention
Attention refers to the moment when your future buyer becomes aware of the brand or product/service you offer. The idea is to provide something that sparks the public's curiosity and helps your company stand out from the competition.
In digital marketing, an example of this stage might be creating an interesting ad or a more attractive landing page. To be successful at this stage, it is essential to know the needs and expectations of the audience.
2. Interest
After attracting the potential customer's attention, it is essential to arouse curiosity about your offer. Here, the potential buyer has already entered your sales funnel, so you must create actions that help them mature their interest in the purchase .
To do this, it is very important to highlight the strengths of your product/service and how they can solve the problem that the potential client has.
Find out how to promote a product with these 15 strategies to spark the interest of your potential customers.
3. Desire
In the third stage of the AIDA method, the customer has already understood that your company offers something that can really help them. However, this beginning of a relationship does not only happen with your brand.
Unless it's a completely unique product and/or service, there's a good chance this potential customer has also researched other companies. To take it to the next stage, you need to show that these benefits can only be acquired from your company.
Marketing and sales teams use it to improve customer acquisition, nurturing and retention strategies , as well as reduce the time from start to finish of the journey.
What is a sales funnel?
The sales funnel is a graphical representation of the steps a potential buyer follows before making a purchase . It is generally divided into:
learning and discovery of the product or service;
problem recognition;
consideration of the solution;
Purchase of the product or service
Knowing exactly where your malaysia mobile number list customer is at is essential to providing answers and solutions that will help them make the decision to buy from your company.
Learn also how to create a social media sales funnel step by step .
Who created the AIDA model?
The AIDA model was created by Elmo Lewis , a pioneer in sales and advertising in the United States in 1899. Its main objective was to optimize the conversion process .
To do this, Lewis assumed that it was necessary to attract the attention of the potential buyer, guide him towards the product and/or service he wanted to acquire and, only then, transform him into a client.
What are the 4 stages of the AIDA model?
The four stages of the AIDA method are attention, interest, desire and action.
1. Attention
Attention refers to the moment when your future buyer becomes aware of the brand or product/service you offer. The idea is to provide something that sparks the public's curiosity and helps your company stand out from the competition.
In digital marketing, an example of this stage might be creating an interesting ad or a more attractive landing page. To be successful at this stage, it is essential to know the needs and expectations of the audience.
2. Interest
After attracting the potential customer's attention, it is essential to arouse curiosity about your offer. Here, the potential buyer has already entered your sales funnel, so you must create actions that help them mature their interest in the purchase .
To do this, it is very important to highlight the strengths of your product/service and how they can solve the problem that the potential client has.
Find out how to promote a product with these 15 strategies to spark the interest of your potential customers.
3. Desire
In the third stage of the AIDA method, the customer has already understood that your company offers something that can really help them. However, this beginning of a relationship does not only happen with your brand.
Unless it's a completely unique product and/or service, there's a good chance this potential customer has also researched other companies. To take it to the next stage, you need to show that these benefits can only be acquired from your company.