Young and early
Posted: Sat Jan 18, 2025 5:03 am
These are people who have recently become rich. They are about 25-35 years old. Their activities may be related to different areas, but infobusinessmen stand out in particular. Nowadays, you can meet coaches, businessmen selling courses, teachers and gurus at every step. They teach how to earn big money without getting off the couch. Those who have managed to do this live well.
These people also know how to count money very well, and they do it with pleasure. They are children of the new era, they have learned the values of the post-Soviet era from infancy - love and pamper yourself, enjoy yourself, travel, the whole world belongs to you. These are ideal clients, they are interested in everything new, they know the value of things and use them as a means of bringing comfort and pleasure.
Types of VIP clients
Source: shutterstock.com
They make purchases quickly chinese overseas australia data package and actively. They also have limited time to browse websites, so all interesting offers need to be presented to them immediately. They are familiar with all marketing techniques, as they also use them. They are active users of social networks, often visit YouTube and get a lot of information from there. You can do mutual PR or cross-marketing with these people - they are active, easy-going, and they are interested in new offers.
Soap bubbles
These are people who create the appearance of their wealth. They may not have a large income, but their clothes, gadgets, cars, accessories will always be top-notch – everything is done to impress competitors or partners. However, the state of their accounts leaves much to be desired, in severe cases they have debts on loans or may even be on the verge of bankruptcy.
But this does not mean that you should not work with this segment of the target audience. Even if you understand that your client is not who he claims to be, do not turn away from him. He may well buy an expensive item even in a premium store. Perhaps he will have debts after this, but this is not your problem - he makes his choice himself.
For such people, it is important to seem rather than to be. They may shop in expensive stores, but they do so thoughtlessly, only because they need to match their status. It is difficult for them to understand why, for example, the creator of the famous Ikea rides a bicycle to work.
They often make purchases under the influence of advertising gimmicks, so if you correctly identify their “hot keys”, you can easily control emotions and evoke those you need: greed, pride, fear, belonging to the circle of the chosen ones.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Ways to Attract VIP Clients
Before you start working with VIP clients, you need to attract them. To do this, you definitely need an effective advertising campaign, because otherwise, even if your products are super cool and exclusive, there will be no sales until no one knows about you.
During PR, it is necessary to make the brand recognizable. Talk about your company and product on the resources that your target audience visits. It is better to hire a specialist to create photo and video content so that the materials are of high quality. Show your products from the best side, mention their advantages in articles. For premium buyers, the following is important:
Pleasure – wealthy B2C customers often make not only functional purchases, but also those that bring aesthetic pleasure.
Status – people agree to buy a product at any price if it emphasizes their status. The demonstration aspect is important here, that is, the product or service purchased by the client should be noticeable to others.
Ways to Attract VIP Clients
Source: shutterstock.com
Another way to promote a brand is to hold offline events or participate in them . You need to invite famous people, critics, and stars to such meetings. You can give them gifts or send them your products. When potential buyers see that the product is in demand among famous people, they are also interested in it.
Remember that when working with celebrities, you need to consider the features of your product and the values of your target audience. For example, for B2B clients, it doesn’t matter much that the product is in demand among celebrities. But their attention will be drawn to the fact that another famous organization uses it. That is, to promote a product, you need to consider your audience’s ideas about success and select a “star” for PR accordingly.
The third direction is working with the site . Its design, completeness and reliability of information, speed of work play an important role. When creating a site, remember this:
it must correspond to the brand's corporate style;
the design should be original, minimalistic and aesthetically attractive;
The site should not look like sites with mass-market products.
If you have the same product range for regular and premium customers, you can create two separate sites and set up different ads for each segment of the target audience. Then it turns out that customers of each group will be directed to "their" sites.
When launching an advertisement, it is important to label your products correctly, for example, you can label them as “premium” or “luxury”. But remember that there are differences between these concepts:
cost – premium products always cost more than regular ones, but at the same time are cheaper than luxury goods or services;
quality – both types of products are of higher quality than their inexpensive counterparts, but the quality of luxury goods is higher than that of premium goods;
quantity – luxury goods are made to order, their quantity is always limited. Premium products are produced on a conveyor belt in quantities close to the average segment.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
These people also know how to count money very well, and they do it with pleasure. They are children of the new era, they have learned the values of the post-Soviet era from infancy - love and pamper yourself, enjoy yourself, travel, the whole world belongs to you. These are ideal clients, they are interested in everything new, they know the value of things and use them as a means of bringing comfort and pleasure.
Types of VIP clients
Source: shutterstock.com
They make purchases quickly chinese overseas australia data package and actively. They also have limited time to browse websites, so all interesting offers need to be presented to them immediately. They are familiar with all marketing techniques, as they also use them. They are active users of social networks, often visit YouTube and get a lot of information from there. You can do mutual PR or cross-marketing with these people - they are active, easy-going, and they are interested in new offers.
Soap bubbles
These are people who create the appearance of their wealth. They may not have a large income, but their clothes, gadgets, cars, accessories will always be top-notch – everything is done to impress competitors or partners. However, the state of their accounts leaves much to be desired, in severe cases they have debts on loans or may even be on the verge of bankruptcy.
But this does not mean that you should not work with this segment of the target audience. Even if you understand that your client is not who he claims to be, do not turn away from him. He may well buy an expensive item even in a premium store. Perhaps he will have debts after this, but this is not your problem - he makes his choice himself.
For such people, it is important to seem rather than to be. They may shop in expensive stores, but they do so thoughtlessly, only because they need to match their status. It is difficult for them to understand why, for example, the creator of the famous Ikea rides a bicycle to work.
They often make purchases under the influence of advertising gimmicks, so if you correctly identify their “hot keys”, you can easily control emotions and evoke those you need: greed, pride, fear, belonging to the circle of the chosen ones.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Ways to Attract VIP Clients
Before you start working with VIP clients, you need to attract them. To do this, you definitely need an effective advertising campaign, because otherwise, even if your products are super cool and exclusive, there will be no sales until no one knows about you.
During PR, it is necessary to make the brand recognizable. Talk about your company and product on the resources that your target audience visits. It is better to hire a specialist to create photo and video content so that the materials are of high quality. Show your products from the best side, mention their advantages in articles. For premium buyers, the following is important:
Pleasure – wealthy B2C customers often make not only functional purchases, but also those that bring aesthetic pleasure.
Status – people agree to buy a product at any price if it emphasizes their status. The demonstration aspect is important here, that is, the product or service purchased by the client should be noticeable to others.
Ways to Attract VIP Clients
Source: shutterstock.com
Another way to promote a brand is to hold offline events or participate in them . You need to invite famous people, critics, and stars to such meetings. You can give them gifts or send them your products. When potential buyers see that the product is in demand among famous people, they are also interested in it.
Remember that when working with celebrities, you need to consider the features of your product and the values of your target audience. For example, for B2B clients, it doesn’t matter much that the product is in demand among celebrities. But their attention will be drawn to the fact that another famous organization uses it. That is, to promote a product, you need to consider your audience’s ideas about success and select a “star” for PR accordingly.
The third direction is working with the site . Its design, completeness and reliability of information, speed of work play an important role. When creating a site, remember this:
it must correspond to the brand's corporate style;
the design should be original, minimalistic and aesthetically attractive;
The site should not look like sites with mass-market products.
If you have the same product range for regular and premium customers, you can create two separate sites and set up different ads for each segment of the target audience. Then it turns out that customers of each group will be directed to "their" sites.
When launching an advertisement, it is important to label your products correctly, for example, you can label them as “premium” or “luxury”. But remember that there are differences between these concepts:
cost – premium products always cost more than regular ones, but at the same time are cheaper than luxury goods or services;
quality – both types of products are of higher quality than their inexpensive counterparts, but the quality of luxury goods is higher than that of premium goods;
quantity – luxury goods are made to order, their quantity is always limited. Premium products are produced on a conveyor belt in quantities close to the average segment.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today: