2. Production of an e-book

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E-books are another trend in content marketing. They are an effective strategy to attract leads to your sales funnel.

The success of an e-book depends largely on the value it provides to potential customers. Everyone who reads it should find precise and concrete answers to their problems.

Unlike a blog post, an eBook allows you to address a topic in depth.

E-books are often offered for free, in exchange for information such as an email address, company name or contact information.

3. Organize webinars
Webinars play an important role in most content marketing strategies. They provide an in-depth treatment of topics while encouraging discussion with your leads through a question-and-answer session.

Just like e-books, webinars should provide value to potential customers.

Otherwise, you could drive these potential customers away from your business, disappointed by the content offered.

4. Participate in physical events
Marketing departments often overlook IRL (In Real Life) event participation.

However, they are an excellent medium for breaking down the barriers between the physical and digital worlds. Trade fairs, for example, are the ideal place to meet your potential customers and better understand their needs.

These valuable exchanges will help fuel your content marketing strategy in the long run.

5. Guide design
Guides and white papers are halfway between blog articles and e-books.

It is vital to include them in your content marketing to capture leads, as they offer a number of advantages.

First, they will help you improve your SEO and appear in the top search results on algeria mobile phone number list Google.

Secondly, they will allow you to increase your visibility and demonstrate your deep knowledge of the market.

6. Distribute case studies
Among the trends to generate more leads, case studies play an important role. When it comes to social proof, it’s hard to beat case studies as they show how a product or service has helped a customer meet a need.

7. Use of custom graphics and illustrations
The latest trend in content marketing is graphic design.

To be effective, it is essential to pay special attention to this aspect. As far as possible, avoid generic illustrations offered by image banks.

In your blog posts, videos or e-books, use custom templates to spark admiration from your visitors and increase their engagement tenfold.