who is responsible for carrying it out

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main obstacles;
where the tasks will be executed.
For example: increase by 20% the clients coming from lead nurturing actions .

Measurable objectives
Without measuring progress, it is impossible to know if new strategies are working. A SMART objective must be, without a doubt, quantifiable in order to draw the summit of the mountain.

For example: through the CTR of emails at the bottom australia phone number resource of the funnel.

Achievable goals
An achievable or realistic goal is defined as a result that is very likely to be achieved if various actions are taken.

They help the company's employees to move forward, however, they must be based on the operational reality and the capabilities that the organization has, so it is important to answer:

How can the goal be achieved?