3 - Specify your qualitative and quantitative marketing objectives
Posted: Sat Jan 18, 2025 5:29 am
To define your qualitative and quantitative marketing objectives, first ask yourself what you want to achieve in the coming year. Clearly identify the desired results and priorities to best serve the growth of your business. It is essential to start from your business objectives and specify the figures you want to achieve through web marketing, for example by determining the number of sales you need to make to achieve these objectives.
It is also necessary to explore non-measurable objectives, asking what you want to achieve. Success will only be achieved if the objectives are quantified, prioritized, realistic and coherent, and if an estimate of the expected results is established.
4 - Identify the optimal marketing strategy
Thanks to the three steps above, you will be able to identify the problems to be solved and choose the optimal digital marketing strategy. This will depend on the specific short- and long-term objectives of the company.
For example, if your company has recently launched a new product, the conquest strategy may be the most appropriate to attract new customers to the market. If your company is facing strong competition, the defense strategy may be more relevant to preserve your market share. The market penetration strategy is preferable if your company wants to maximize sales to existing customers, while the customer retention strategy may be preferable if your company wants to strengthen its relationship with existing customers.
5 - Develop your action plan based on the chosen e-marketing levers
Once you have identified your e-marketing levers, it is important to translate your strategy into an effective action plan, taking into account all the elements of the marketing mix (product, price, promotion and distribution), as well as the online media on which your customers spend the most time.
You need to have a rational view of the interaction points between your company and your custo armenia mobile phone number list mers on the web . To do this, it is important to understand the motivations and needs of your customers based on the data you have. Defining your personas (your customer typology) will also help you better understand their purchasing journey and adapt your strategy accordingly.
6 - Determine the resources that need to be mobilized to serve your B2B marketing plan
To identify the resources needed to implement your digital marketing plan, ask yourself three important questions: How much? Who? When? It’s essential to budget, plan and prioritize the actions to be taken, and then assign them to your team members based on their expertise.
It is up to you to determine the budget needed for the year and to obtain quotes for each project you are considering. You should include a feasibility study in your plan to ensure that all actions are feasible. To compose your budget, it is recommended to start from your main objective and take into account the conversion rate, the customer lifetime value (sum of the net profits generated by your customers) and the customer acquisition cost. The resulting budget should be divided for each performance lever defined according to its priority and importance.
It is also necessary to explore non-measurable objectives, asking what you want to achieve. Success will only be achieved if the objectives are quantified, prioritized, realistic and coherent, and if an estimate of the expected results is established.
4 - Identify the optimal marketing strategy
Thanks to the three steps above, you will be able to identify the problems to be solved and choose the optimal digital marketing strategy. This will depend on the specific short- and long-term objectives of the company.
For example, if your company has recently launched a new product, the conquest strategy may be the most appropriate to attract new customers to the market. If your company is facing strong competition, the defense strategy may be more relevant to preserve your market share. The market penetration strategy is preferable if your company wants to maximize sales to existing customers, while the customer retention strategy may be preferable if your company wants to strengthen its relationship with existing customers.
5 - Develop your action plan based on the chosen e-marketing levers
Once you have identified your e-marketing levers, it is important to translate your strategy into an effective action plan, taking into account all the elements of the marketing mix (product, price, promotion and distribution), as well as the online media on which your customers spend the most time.
You need to have a rational view of the interaction points between your company and your custo armenia mobile phone number list mers on the web . To do this, it is important to understand the motivations and needs of your customers based on the data you have. Defining your personas (your customer typology) will also help you better understand their purchasing journey and adapt your strategy accordingly.
6 - Determine the resources that need to be mobilized to serve your B2B marketing plan
To identify the resources needed to implement your digital marketing plan, ask yourself three important questions: How much? Who? When? It’s essential to budget, plan and prioritize the actions to be taken, and then assign them to your team members based on their expertise.
It is up to you to determine the budget needed for the year and to obtain quotes for each project you are considering. You should include a feasibility study in your plan to ensure that all actions are feasible. To compose your budget, it is recommended to start from your main objective and take into account the conversion rate, the customer lifetime value (sum of the net profits generated by your customers) and the customer acquisition cost. The resulting budget should be divided for each performance lever defined according to its priority and importance.