Best practices for adopting a content strategy at an international level

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Video content is also very popular and makes it easier to understand. Watching a video is often more impactful than reading a long explanatory text.

This type of content definitely encourages sharing, especially on social media. It will allow you to gain notoriety among your B2B targets.

Infographics
Infographics are very successful thanks to their visual quality. They contribute to a good understanding of complex topics by highlighting some key data.

Like videos, infographics are easy to share and can quickly go viral.

White Papers
The white paper is a type of content that should not be neglected in B2B.

White papers are often offered free of charge in exchange for personal information such as email address or job title. This is an effective tool for qualifying your potential customers.

Practical tools
Like white papers, practical tools offer relevant content to your target audience. They can be a template editorial plan, a spreadsheet, or a downloadable invoice. In return, your contacts are willing to provide you with valuable information.

The goal of these tools is to help your potential customers complete their tasks on a regular basis so they trust you.

Case studies
Do you have experience in your field of activity? Have you already successfully supported many clients? Show your potential clients with case studies !

Explain the challenges your clients faced and detail how you helped them overcome them. Your potential clients will be more likely to target you.


To generate international leads (international lead generation), content marketing remains your best ally.

However, it is not enough to simply replicate what has already worked in one country. Each market has its own codes. It is up to you to adapt.

Before launching in a new country, think about your target audience, their needs australia mobile phone number list and expectations. This will help you determine the right messages and distribution channels. Only then will you be successful in your expansion.

Let's say you want to set up shop in China. Most Western social media is censored there. So you'll have to align yourself with local practice.

To be successful, don't hesitate to look at what your competition is doing in terms of content marketing.

Each type of content has its own specificities and it is advisable to combine several of them in your lead generation strategy to increase its impact. The choice will depend on your audience, their needs and their progress in the purchasing process. You can also call on external service providers, to benefit from their expertise or to go faster. In this way, VirtualExpo offers services for your social media and email campaigns . Don't hesitate to talk to your VirtualExpo advisor!

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