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Posted: Sat Jan 18, 2025 5:37 am
When developing a reward system and setting the level of pay, it is important to avoid setting strict limits on maximum earnings. Providing the opportunity to earn high wages for the most successful not only contributes to a significant increase in turnover and income of the company, but also encourages other employees to strive for similar heights.
Environment
The interior of a premium store helps it to operate successfully, as it is the one that creates the impression and helps customers make decisions. It is important to provide comfort, emphasizing sophistication, using shiny surfaces, exclusive finishing materials and elite furniture. To create a pleasant atmosphere, use soft lighting and quiet music.
The limited number of products in the sales area emphasizes the desire for minimalism and harmony, which is highly valued by buyers from the premium segment. Typical discounters display all available sizes of products, resulting in confusion.
If luxury items do not harmonize with chinese malaysia phone number list the design of the room, the buyer may have doubts about the authenticity and uniqueness of the product, since his perception will tend to be transferred from external circumstances to the assessment of the cost of the product.
Promotion
When positioning premium products, exclusivity is a key aspect. Therefore, the choice of advertising strategy should help maintain their uniqueness.
Large-scale marketing campaigns can lead to over-popularization of a product, making it perceived as more accessible and less desirable to a target audience seeking uniqueness.
Customers who prefer high-end products trust the opinions of authoritative individuals more than public advertising. Therefore, special attention should be paid to PR strategies. Reviews from famous people or popular bloggers play a key role in making a purchase decision. If the product has already been featured in a famous film or music video, it is equally important to mention it.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
Prices and discounts
When choosing products for the luxury segment, price does not play a leading role; most often, its size is determined based on consumer demand.
When forming a price tag for such goods, avoid setting prices such as, for example, 20,999 rubles.
The "buy and collect a gift" promotion does not find a response among this category of buyers. For VIP clients, it is more important to understand that the choice of the company will provide them with excellent quality and time savings.
High-end customers often ignore discounts and sometimes view them with dissatisfaction. Attempts to attract attention through promotions and sales will not only fail to increase customer loyalty, but will also result in losses in the company's revenue.
There are times when offering discounts is justified. This may apply to loyal customers who have confirmed their loyalty to the brand, or cases where the check size is significantly higher than average. A properly selected discount helps to increase the attractiveness of the product, rather than reduce its value. Premium prices are high, but justify themselves with exclusive quality and unique product characteristics.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153
Environment
The interior of a premium store helps it to operate successfully, as it is the one that creates the impression and helps customers make decisions. It is important to provide comfort, emphasizing sophistication, using shiny surfaces, exclusive finishing materials and elite furniture. To create a pleasant atmosphere, use soft lighting and quiet music.
The limited number of products in the sales area emphasizes the desire for minimalism and harmony, which is highly valued by buyers from the premium segment. Typical discounters display all available sizes of products, resulting in confusion.
If luxury items do not harmonize with chinese malaysia phone number list the design of the room, the buyer may have doubts about the authenticity and uniqueness of the product, since his perception will tend to be transferred from external circumstances to the assessment of the cost of the product.
Promotion
When positioning premium products, exclusivity is a key aspect. Therefore, the choice of advertising strategy should help maintain their uniqueness.
Large-scale marketing campaigns can lead to over-popularization of a product, making it perceived as more accessible and less desirable to a target audience seeking uniqueness.
Customers who prefer high-end products trust the opinions of authoritative individuals more than public advertising. Therefore, special attention should be paid to PR strategies. Reviews from famous people or popular bloggers play a key role in making a purchase decision. If the product has already been featured in a famous film or music video, it is equally important to mention it.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
Prices and discounts
When choosing products for the luxury segment, price does not play a leading role; most often, its size is determined based on consumer demand.
When forming a price tag for such goods, avoid setting prices such as, for example, 20,999 rubles.
The "buy and collect a gift" promotion does not find a response among this category of buyers. For VIP clients, it is more important to understand that the choice of the company will provide them with excellent quality and time savings.
High-end customers often ignore discounts and sometimes view them with dissatisfaction. Attempts to attract attention through promotions and sales will not only fail to increase customer loyalty, but will also result in losses in the company's revenue.
There are times when offering discounts is justified. This may apply to loyal customers who have confirmed their loyalty to the brand, or cases where the check size is significantly higher than average. A properly selected discount helps to increase the attractiveness of the product, rather than reduce its value. Premium prices are high, but justify themselves with exclusive quality and unique product characteristics.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153