The trend towards an increasingly cookieless world
Posted: Sun Dec 22, 2024 5:49 am
Engage vendors: Talking to your DSP or data vendor to see if they are interested in testing alternatives to third-party cookies or if they already have testing programs available is key. If you check these options, the marketer may already be able to set aside some budget for testing.
Quantcast has the Quantcast Platform that provides the right tools to search russian phone number respond to the upcoming evolution since it allows you to test future-proof advertising campaigns and find new audiences even in cookieless environments such as Safari and Firefox. This solution has several experimentation features to run A/B tests on new audiences, creatives and communication strategies, but not only. It also allows you to activate, find and measure audiences both in environments that still support cookies and in open internet spaces that are already cookieless.
Third-party cookies: Google says stop. , that is, without the use of third-party cookies, seems to be now clear. In recent years, in fact, consumers have begun to pay more and more attention to how their data is used and the regulatory framework, consequently, is adapting and becoming increasingly aimed at protecting privacy. For these reasons, Google also announced on July 27th the stop of third-party cookies for the second half of 2024, effectively extending the previously communicated deadline of the end of 2023.
To plan for a cookie-free future, you need to find the right balance between privacy and security while offering a personalized user experience. That's why you need to carefully consider your marketing spend, knowing that a substantial portion of your budget will need to be invested in alternatives to third-party cookies in the coming months!
Quantcast has the Quantcast Platform that provides the right tools to search russian phone number respond to the upcoming evolution since it allows you to test future-proof advertising campaigns and find new audiences even in cookieless environments such as Safari and Firefox. This solution has several experimentation features to run A/B tests on new audiences, creatives and communication strategies, but not only. It also allows you to activate, find and measure audiences both in environments that still support cookies and in open internet spaces that are already cookieless.
Third-party cookies: Google says stop. , that is, without the use of third-party cookies, seems to be now clear. In recent years, in fact, consumers have begun to pay more and more attention to how their data is used and the regulatory framework, consequently, is adapting and becoming increasingly aimed at protecting privacy. For these reasons, Google also announced on July 27th the stop of third-party cookies for the second half of 2024, effectively extending the previously communicated deadline of the end of 2023.
To plan for a cookie-free future, you need to find the right balance between privacy and security while offering a personalized user experience. That's why you need to carefully consider your marketing spend, knowing that a substantial portion of your budget will need to be invested in alternatives to third-party cookies in the coming months!