Of this testing budget, allocate 10-30% democratic republic of the congo email list specifically for new features or approaches. This ad spend allows you to maintain your core campaigns while gathering enough data for new initiatives. For Advantage Plus Shopping campaigns, you may initially see negative ROI early on, but profitable campaigns will typically appear by the end of the 24-hour period.
Successfully using Meta’s AI capabilities requires understanding the platform’s natural optimization cycles. Zirker recommends a specific testing plan based on the platform's 24-hour model:
Check initial ad performance within 4-6 hours of posting and pause any ads that are not converting.
After 8-9 hours, pause any unprofitable ad groups, but keep those that are close to being profitable.
After 12 hours, pause any ad groups that aren't clearly profitable.
Do a final check at 14-16 hours and pause any ad groups that are less profitable than expected.
This cycle should reset at midnight since Facebook's algorithm essentially runs on a 24-hour cycle. “If something fails today, it could be a huge success tomorrow, and vice versa,” Zirker explains.