Google Search Engine Algorithm: Helpful Content Update

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Google rolls out algorithm updates from time to time, designed to tweak results pages to better serve users. In 2022, Google rolled out the Google Helpful Content Update.

What are Google Helpful Updates?
Google's Helpful Content Update is a search engine algorithm change designed to provide users with more relevant, useful information that better satisfies their queries. In other words, this update is designed to show users content written by people for people, not search engines.

When will Google's helpful content updates begin?
The Useful Content Update algorithm was first introduced on August 25, 2022 , targeting websites that contain a lot of unsatisfactory or useless content.

When will Google's useful content updates be rolled out?
The update took 15 days to roll out and was officially bulgaria b2b leads completed on September 9, 2022. Some websites’ rankings changed, while others did not change at all.

What you need to know about Google's helpful updates
So how do you ensure that the content you create is useful and ranks high in the search engine results pages ( SERPs )?

Check out our list of what you need to know about Google's useful content updates in 2022:

1. Stick to your main topic
It can be tempting to write content for almost any topic to create more opportunities for your website to rank in the SERPs. However, with Google’s helpful content updates for 2022, this is exactly what you need to avoid.

If you create content that is not relevant to your industry, you may not have true knowledge or expertise on the topic and provide any real value to your readers. Additionally, your website visitors may be confused if they see content on your website that is not relevant to your industry, products, or services.