Stay up to date: Get new marketing articles!
Posted: Sat Jan 18, 2025 6:09 am
YouTube has become the dominant video platform, with viewership surpassing all major streaming services including Netflix, Peacock and Hulu. The Washington Post recently called YouTube “the most important technology in America,” highlighting three key aspects of its dominance: It has become the most popular social app, the leading djibouti email list music service, and, crucially, Yes, it serves as a critical AI training fuel—a role that puts it at the forefront of emerging technologies.
YouTube-Updated-2025-Washington Post Article
For marketers and businesses, YouTube’s broad audience reach sets it apart from other platforms. While services like TikTok have younger users and Snapchat only targets niche audiences with specific features, YouTube has what Think Media founder Sean Cannell calls a “universal platform” that rivals Amazon’s universal appeal and usefulness.
Compelling statistics support this universality. For example, 68% of baby boomers (representing millions of viewers in their 60s and older) actively watch YouTube for entertainment. This number is increasing with younger generations, showing strong engagement from Gen X, Millennials and Gen Z.
Additionally, YouTube's financial structure creates what industry experts call "the healthiest economy on the Internet." This success stems from YouTube’s revolutionary 50-50 revenue-sharing model with creators — a split that initially seemed outrageous to industry observers.
When YouTube first announced it would give up half of its ad revenue, the offer seemed unsustainable. However, this generous approach proved to be a coup that no other platform has successfully replicated.
YouTube-Updated-2025-Washington Post Article
For marketers and businesses, YouTube’s broad audience reach sets it apart from other platforms. While services like TikTok have younger users and Snapchat only targets niche audiences with specific features, YouTube has what Think Media founder Sean Cannell calls a “universal platform” that rivals Amazon’s universal appeal and usefulness.
Compelling statistics support this universality. For example, 68% of baby boomers (representing millions of viewers in their 60s and older) actively watch YouTube for entertainment. This number is increasing with younger generations, showing strong engagement from Gen X, Millennials and Gen Z.
Additionally, YouTube's financial structure creates what industry experts call "the healthiest economy on the Internet." This success stems from YouTube’s revolutionary 50-50 revenue-sharing model with creators — a split that initially seemed outrageous to industry observers.
When YouTube first announced it would give up half of its ad revenue, the offer seemed unsustainable. However, this generous approach proved to be a coup that no other platform has successfully replicated.