That's what we'll talk about

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But first, a little important theory. Types of links To understand how link promotion works, you need to become familiar with the main types of links. Active and inactive Active (clickable) links are those that can be followed. Inactive links cannot be followed - only if you copy the URL and paste it into the address bar.


Such links do not transmit weight, but are simply a mention. If a large site has list of australia whatsapp phone numbers linked to you in this way, you can try to contact the owner and ask him to put an active link. In the West, this is one of the link building strategies. You can work this way with any mentions - company names, product names, personal names, etc.


Anchor and non-anchor You've probably noticed that links themselves are quite rare on websites. As a rule, we go to pages via clickable fragments of text. This is the anchor of the link. Anchor, like the text around the link, helps search engines determine the relevance of the link to the page on which it is placed.


In html, a link with text looks like this: If there is no text between the tags, we will get just a clickable link. Different types of anchors are used to promote a site in search engines, the main ones are presented in the table: As you have noticed, you can combine and merge different types of anchors into one, if necessary.