General strategy for the formation of a single information space
Posted: Sat Jan 18, 2025 6:37 am
A clear strategy for creating a single information space, which defines a number of characteristic tasks, will help avoid failure in internal communications:
Achieving communication stability, overcoming gaps not only horizontally but also vertically. This is very important for understanding work goals and ensuring consistency in actions at all levels.
Receiving feedback from employees of the enterprise. It is necessary that each employee of the company understands how important their opinion is to the management, and also has the opportunity to use convenient and accessible feedback tools.
The willingness of the company's management to engage in dialogue, creating a positive image of the organization.
Communicating to each employee dentist data package the company's corporate policy in the area of personnel training and development.
Formation of uniform standards of business conduct. The culture of internal communications is no less important, therefore, in accordance with the corporate code of the company and ethical standards, rules are established that are mandatory for all employees to follow.
5 stages of creating internal communications
The construction of internal communications in an organization is carried out in stages:
Problem identification
As a rule, the initiator of the creation or development of the SCS is the company's management or a group of employees who have identified certain difficulties in the work. It is important to define specific goals and clarify the expected results even before the start of the project.
Analysis of existing processes
If the company has no official communication channels, employees most likely communicate and exchange information using unofficial ones. It is necessary to find out how this happens, analyze the current state of the ICS.
To do this, you can ask employees how exactly information is transmitted, whether these means of internal communication are convenient for them, which channels, in their opinion, are the most effective. It is equally important to find out what information is in demand, whether personal achievements of colleagues are interesting or whether news reports are enough. A comprehensive analysis will help determine the needs of the team, identify all existing problems and outline ways to eliminate them.
Selection of tools and means of internal communication
The choice of communication tools and instruments should correspond to the company's needs. At this stage, a decision is made on the scale of the project - whether the team needs a corporate portal or whether it is enough to limit itself to popular messengers.
Development and implementation of management strategy
A well-designed internal communications strategy should combine technology with a clear, transparent organizational culture.
Development and implementation of management strategy
Source: shutterstock.com
It is equally important to clearly define the channels, tools, formats and tone of communication from the very beginning. At this stage, you should take into account the opinions of employees and listen to their suggestions.
In addition to the wishes of the staff, when choosing a format, it is necessary to take into account the specifics of the activities of each department or division, its work tasks. For example, marketers need regular personal meetings, and IT specialists find it more convenient to exchange information through electronic portals and platforms.
Maintaining a culture of internal communications and developing rules for internal corporate communication will help avoid misunderstandings and conflict situations. Clear rules for the design of information messages, letters and news blocks should be established, and a person responsible for updating the content should be appointed.
Analysis of results and evaluation of effectiveness
The results obtained must be analyzed and the effectiveness of the strategic decision assessed. To do this, it is recommended to analyze the statistics of the use of all channels, get feedback from each employee, and, if necessary, think through and make adjustments aimed at optimizing the ICS.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download temp
Achieving communication stability, overcoming gaps not only horizontally but also vertically. This is very important for understanding work goals and ensuring consistency in actions at all levels.
Receiving feedback from employees of the enterprise. It is necessary that each employee of the company understands how important their opinion is to the management, and also has the opportunity to use convenient and accessible feedback tools.
The willingness of the company's management to engage in dialogue, creating a positive image of the organization.
Communicating to each employee dentist data package the company's corporate policy in the area of personnel training and development.
Formation of uniform standards of business conduct. The culture of internal communications is no less important, therefore, in accordance with the corporate code of the company and ethical standards, rules are established that are mandatory for all employees to follow.
5 stages of creating internal communications
The construction of internal communications in an organization is carried out in stages:
Problem identification
As a rule, the initiator of the creation or development of the SCS is the company's management or a group of employees who have identified certain difficulties in the work. It is important to define specific goals and clarify the expected results even before the start of the project.
Analysis of existing processes
If the company has no official communication channels, employees most likely communicate and exchange information using unofficial ones. It is necessary to find out how this happens, analyze the current state of the ICS.
To do this, you can ask employees how exactly information is transmitted, whether these means of internal communication are convenient for them, which channels, in their opinion, are the most effective. It is equally important to find out what information is in demand, whether personal achievements of colleagues are interesting or whether news reports are enough. A comprehensive analysis will help determine the needs of the team, identify all existing problems and outline ways to eliminate them.
Selection of tools and means of internal communication
The choice of communication tools and instruments should correspond to the company's needs. At this stage, a decision is made on the scale of the project - whether the team needs a corporate portal or whether it is enough to limit itself to popular messengers.
Development and implementation of management strategy
A well-designed internal communications strategy should combine technology with a clear, transparent organizational culture.
Development and implementation of management strategy
Source: shutterstock.com
It is equally important to clearly define the channels, tools, formats and tone of communication from the very beginning. At this stage, you should take into account the opinions of employees and listen to their suggestions.
In addition to the wishes of the staff, when choosing a format, it is necessary to take into account the specifics of the activities of each department or division, its work tasks. For example, marketers need regular personal meetings, and IT specialists find it more convenient to exchange information through electronic portals and platforms.
Maintaining a culture of internal communications and developing rules for internal corporate communication will help avoid misunderstandings and conflict situations. Clear rules for the design of information messages, letters and news blocks should be established, and a person responsible for updating the content should be appointed.
Analysis of results and evaluation of effectiveness
The results obtained must be analyzed and the effectiveness of the strategic decision assessed. To do this, it is recommended to analyze the statistics of the use of all channels, get feedback from each employee, and, if necessary, think through and make adjustments aimed at optimizing the ICS.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download temp