LinkedIn Profile Ads - How to Create Thought Leadership Ads on LinkedIn - Social Proof Examples

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These posts promote a specific action you want your audience to take, finland email list such as subscribing to your newsletter or visiting your website. While these posts often have poor organic reach due to algorithmic bias, they are excellent candidates for promotion. By investing your ad spend on these posts, you can ensure they reach your audience and drive the desired action.

When choosing what to promote, consider a mix of these categories.

Keep in mind that while organic reach may be biased toward certain types of content, promoted posts allow you to ensure that all parts of your content strategy, including key CTAs, are reaching your target audience. This approach allows you to create a comprehensive funnel that moves people from initial awareness to concrete action or conversion.

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It’s important to understand how LinkedIn ads (especially ads with links or CTAs) perform compared to organic posts. While LinkedIn’s algorithm generally dislikes posts with off-platform links, promoting these posts as ads can help overcome this limitation.