texts, Work Sans was chose
Posted: Sat Jan 18, 2025 8:24 am
To further highlight this concept, the horizontal bars composing the letters H, R, B and A have been tilted to follow the trajectory of an invisible orbit. For the same purpose, the team tilted the inner eye of the O by 45° to simulate the rotation of a celestial body on its orbit. The font of the logo and headlines is Neue Machina Medium from the Pangram Pangram foundry, updated in May 2022, ideal for its robotic, cumbersome and futuristic aesthetic. For the n , with its light and medium variants useful for highlighting important features.
Giving Your Brand a Sound: What We Can Learn From saudi arabia consumer mobile number list Ricola, Netflix, and McDonald's 4 The same naming was developed in 4 other more or less understandable variants , with each letter replaced by a symbol. These were designed to create a dynamic effect of logo variation (you can see it on the website) that gives the idea of entering a password, a typical element of computer security. Giving Your Brand a Sound: What We Can Learn From Ricola, Netflix, and McDonald's 5 “ Blue space” is the main color of the palette , perfect for creating a strong chromatic contrast and giving visual depth to the graphic elements.
“ Purple Neptune” is the first accent color , which, together with “Cyran Uranus” , manages to give energy, vitality and uniqueness to the brand's identity. A strategic “white orbit” facilitates the visibility of the texts and lightens the otherwise overly loaded compositions . Giving Your Brand a Sound: What We Can Learn From Ricola, Netflix, and McDonald's 6 Onlab has also planned a system of signs that always refer to the concept of orbit and have been designed to be applied as graphic decoration for the most diverse resources (brochures, uniforms, social media) . A common thread has been created among all Horbita channels that characterizes the brand's voice .
Giving Your Brand a Sound: What We Can Learn From saudi arabia consumer mobile number list Ricola, Netflix, and McDonald's 4 The same naming was developed in 4 other more or less understandable variants , with each letter replaced by a symbol. These were designed to create a dynamic effect of logo variation (you can see it on the website) that gives the idea of entering a password, a typical element of computer security. Giving Your Brand a Sound: What We Can Learn From Ricola, Netflix, and McDonald's 5 “ Blue space” is the main color of the palette , perfect for creating a strong chromatic contrast and giving visual depth to the graphic elements.
“ Purple Neptune” is the first accent color , which, together with “Cyran Uranus” , manages to give energy, vitality and uniqueness to the brand's identity. A strategic “white orbit” facilitates the visibility of the texts and lightens the otherwise overly loaded compositions . Giving Your Brand a Sound: What We Can Learn From Ricola, Netflix, and McDonald's 6 Onlab has also planned a system of signs that always refer to the concept of orbit and have been designed to be applied as graphic decoration for the most diverse resources (brochures, uniforms, social media) . A common thread has been created among all Horbita channels that characterizes the brand's voice .