How to Measure Lead Quality
Posted: Sat Jan 18, 2025 8:36 am
In other words, the quality of your leads is dependent on the quality of your traffic. So, to actually improve the quality of your leads, you need to measure and improve the quality of your website traffic. That’s where a visitor identification tool (like Leadfeeder) comes into play. In this article, we explain: The 3 lead quality metrics that really matter Why measuring, alone, isn’t actually enough to improve quality How visitor identification can help measure and improve your website traffic—for better lead quality sweden telegram phone number list Note: Want to improve the quality of your website traffic, and the leads that it generates? Sign up and try Leadfeeder free for 14 days to get deeper insights on the companies that visit your website.
(and Why Measuring, Alone, Isn’t Enough) Let’s take a quick step back here. Before you can measure the quality of leads generated by marketing activities, you need to define what a “good lead” actually looks like. And there are a lot of ways to define a “lead”—from MQL to SQL and everything in between. That said, the right way for your marketing team to create lead quality benchmarks is to define what an MQL looks like by working together with the sales team.
We’ve talked about this at length before, so we won’t belabor it here (but if you want more detail on how to define MQLs, you can find it here.) Lead Quality Metrics to Track Once you’ve defined what makes a quality lead and the stages of lead scoring, it all comes down to knowing which metrics you need to track to determine how effectively your marketing efforts are driving qualified leads. Despite what plenty of articles and metric round-ups may tell you, that doesn’t have to mean tracking 500 different metrics.
(and Why Measuring, Alone, Isn’t Enough) Let’s take a quick step back here. Before you can measure the quality of leads generated by marketing activities, you need to define what a “good lead” actually looks like. And there are a lot of ways to define a “lead”—from MQL to SQL and everything in between. That said, the right way for your marketing team to create lead quality benchmarks is to define what an MQL looks like by working together with the sales team.
We’ve talked about this at length before, so we won’t belabor it here (but if you want more detail on how to define MQLs, you can find it here.) Lead Quality Metrics to Track Once you’ve defined what makes a quality lead and the stages of lead scoring, it all comes down to knowing which metrics you need to track to determine how effectively your marketing efforts are driving qualified leads. Despite what plenty of articles and metric round-ups may tell you, that doesn’t have to mean tracking 500 different metrics.