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You need to continue nurturing them

Posted: Sat Jan 18, 2025 8:52 am
by likhon450@
Top of funnel leads (TOFUs - Awareness) The first stage, the top of the lead funnel, is all about awareness. The top of the funnel is your company’s first contact with a potential lead. You get the opportunity to “introduce” yourself to a future buyer. Content during this stage consists of blog posts, videos, etc., like we do on our Leadfeeder blog. top funnel stage Stage 2. Mid-funnel leads (MOFUs - Consideration) Once prospects reach the middle of the funnel, they begin to engage with your company.


. You can offer them content such as ebooks, whitepapers, and case studies. At Leadfeeder, we do this during our onboarding email campaigns for free trial users. middle funnel lead stage example Stage 3. Bottom of taiwan telegram phone number list funnel leads (BOFUs - Conversion) Lastly, there is the bottom of the lead funnel. By now, you’ve turned random website visitors into leads and started to build a strong relationship with them. They trust your company and need a final push to become paying customers.


Optimal BOFU content consists of trial extensions, demos, consultations, and discount offers. Like this email we send to our free trial users at the end of their trial. bottom funnel marketing example This three-stage funnel takes prospects from strangers to paying customers. But how do you create a funnel like this? Keep scrolling to find out. How to build a lead funnel in 5 steps to attract and convert new buyers Whether you’re a newbie or a lead-generating vet looking at how to build a lead funnel, let’s walk you through five beginner-friendly steps to creating the lead-generation funnel of your dreams.