When your website doesn’t do or say
Posted: Sat Jan 18, 2025 8:53 am
Or, you’d create one landing page for end-users looking into your product and a separate landing page for their managers. When you break out separate landing pages in that way, you can afford to get even more targeted and effective, with everything from the copy on the page to the ads and channels that send website traffic there. And that brings in both more (quantity) and more qualified (quality) leads. 3. Send a Consistent Message Across Your Digital Presence When the message you’re sending to website visitors and, more broadly, your target audience as a whole isn’t consistent, it creates a mismatch in their expectations.
what visitors expect it to, that leads to: High exit rate Low conversion rate A generally poor user experience for visitors Issues like that are less than ideal in and of themselves—not to mention that things like high exit rates, high bounce rates, and low session durations can also negatively affect other things. For example, poor user behavior on your landing pages can turkey telegram phone number list affect your ability to bid successfully for keywords in Google Ads and get traffic.
According to Google, “the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction.” The solution to this one is simple, though: Ensure everything that leads visitors to a given page of your website sends the same message and sets the same expectations (which your website meets). That includes: Your ad copy—on paid social media ads, display PPC ads, Google Ads, etc. Your SEO (search engine optimization) meta title and meta description Social media copy (organic posts) All of these should use the same language as the copy on your website’s landing page (and the next pages the user will land on when they continue to engage with your website).
what visitors expect it to, that leads to: High exit rate Low conversion rate A generally poor user experience for visitors Issues like that are less than ideal in and of themselves—not to mention that things like high exit rates, high bounce rates, and low session durations can also negatively affect other things. For example, poor user behavior on your landing pages can turkey telegram phone number list affect your ability to bid successfully for keywords in Google Ads and get traffic.
According to Google, “the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction.” The solution to this one is simple, though: Ensure everything that leads visitors to a given page of your website sends the same message and sets the same expectations (which your website meets). That includes: Your ad copy—on paid social media ads, display PPC ads, Google Ads, etc. Your SEO (search engine optimization) meta title and meta description Social media copy (organic posts) All of these should use the same language as the copy on your website’s landing page (and the next pages the user will land on when they continue to engage with your website).