Understanding engagement – now even easier with Discover
Posted: Sat Jan 18, 2025 8:57 am
Adobe Ad-Hoc Analysis (formerly known as Discover) has a feature that is sure to make your engagement measurement much easier to use. A calculated metric where part of the calculation is based on a segment. Wow.
I can imagine you all thinking “so what?”, and on the face of it, yeah, it’s not much. But wait until you put it into action and you’ll see exactly how easy and insightful this can be.
I’ll run through an example using Engagement. What you end up with is a straight forward metric showing how much of your audience is engaged, and (here’s the best part) it allows you to apply it to different dimensions, such as traffic sources, campaigns, demographics – so you can really start to segment your audiences effectively.
An engaged segment
Ok, so step 1 – I assume you all have an engaged audience saint lucia email list 26037 contact leads segment. If you’ve followed my previous posts on engagement, you’ll know what to do. If you haven’t – where have you been?
To recap, let’s suppose you have an engaged audience segment who spends more than 30 minutes on your site, views more than 8 pages per visit, interacts with a tool you have (like a product comparison), has a recency of at least 7 days etc etc. We’ll call this audience segment Eng – All Combined.
Open up your Calculated Metrics Builder and create a new metric called Engaged %.
Select your Engaged segment from the segments pane and drag it onto the canvas.
From your metrics panel, drag Visitors onto the top of the segment.
Next click on the ‘/ ‘ sign from the calculation panel.
Then drag Visitors again from the metrics panel, and drop it to the right of the ‘/ ‘ sign.
Click on the Percent % button and name your metric.
When you’re finished, you should have a metric that looks like the following:
I can imagine you all thinking “so what?”, and on the face of it, yeah, it’s not much. But wait until you put it into action and you’ll see exactly how easy and insightful this can be.
I’ll run through an example using Engagement. What you end up with is a straight forward metric showing how much of your audience is engaged, and (here’s the best part) it allows you to apply it to different dimensions, such as traffic sources, campaigns, demographics – so you can really start to segment your audiences effectively.
An engaged segment
Ok, so step 1 – I assume you all have an engaged audience saint lucia email list 26037 contact leads segment. If you’ve followed my previous posts on engagement, you’ll know what to do. If you haven’t – where have you been?
To recap, let’s suppose you have an engaged audience segment who spends more than 30 minutes on your site, views more than 8 pages per visit, interacts with a tool you have (like a product comparison), has a recency of at least 7 days etc etc. We’ll call this audience segment Eng – All Combined.
Open up your Calculated Metrics Builder and create a new metric called Engaged %.
Select your Engaged segment from the segments pane and drag it onto the canvas.
From your metrics panel, drag Visitors onto the top of the segment.
Next click on the ‘/ ‘ sign from the calculation panel.
Then drag Visitors again from the metrics panel, and drop it to the right of the ‘/ ‘ sign.
Click on the Percent % button and name your metric.
When you’re finished, you should have a metric that looks like the following: