6. More people listen to weekly podcasts
Posted: Sun Jan 19, 2025 3:23 am
People prefer to listen to weekly programs, for example: last year there were 42 million Americans who did so, and in 2018 this number increased by 6 million.
7. People listen to an average of 7 different podcasts
Although it was previously found that in 2017 people chose to listen to 5 different programs, it is currently estimated that they listen to 7.
8. They download more and listen less
Although the growth rate of listeners is increasing, it is estimated that this is not entirely an indicator of progress, as more people are downloading audios and subscribing to channels. However, they are not listening to the full episodes.
9. 23% have listened to a podcast in their car
People are taking advantage of “dead time,” that is, those moments when we have to wait and can’t do anything productive.
10. 49% of podcasts are listened to from home
Just like in its beginnings, podcast playback from the comfort of our homes continues to reign.
11. 18% own a smart voice assistant
Although not many people bought into this technology at the beginning, they now prefer to play their audios through voice commands , as it saves the time spent searching that the user would normally do manually.
12. Those who have a smart voice assistant have more than one device to use it
Those who use them say that once they have discovered the potential and automat bolivia mobile phone number list ion they can represent in daily tasks, they tend to use more than one of these devices for different occasions. That is, they have one at work, at home and even in the car.
13. 69% of podcasts are listened to from mobile devices
For both accessibility and convenience , most people consume podcasts from their cell phones. This has led to the development of optimized applications, which consolidates smartphones as the most convenient medium for this task.
14. 69% confirmed that podcast ads have led them to try new products or services
With this figure we confirm that the podcast, despite being a “simple” strategy, manages to generate leads and monetize the value that we transmit to the audience.
15. The most popular theme is comedy
In the case of English-speaking people, comedy is in the number 1 spot, however, when looking at the top of some platforms such as Ivoox (in Spanish), the most frequented topics are history, education (in business) and news.
7. People listen to an average of 7 different podcasts
Although it was previously found that in 2017 people chose to listen to 5 different programs, it is currently estimated that they listen to 7.
8. They download more and listen less
Although the growth rate of listeners is increasing, it is estimated that this is not entirely an indicator of progress, as more people are downloading audios and subscribing to channels. However, they are not listening to the full episodes.
9. 23% have listened to a podcast in their car
People are taking advantage of “dead time,” that is, those moments when we have to wait and can’t do anything productive.
10. 49% of podcasts are listened to from home
Just like in its beginnings, podcast playback from the comfort of our homes continues to reign.
11. 18% own a smart voice assistant
Although not many people bought into this technology at the beginning, they now prefer to play their audios through voice commands , as it saves the time spent searching that the user would normally do manually.
12. Those who have a smart voice assistant have more than one device to use it
Those who use them say that once they have discovered the potential and automat bolivia mobile phone number list ion they can represent in daily tasks, they tend to use more than one of these devices for different occasions. That is, they have one at work, at home and even in the car.
13. 69% of podcasts are listened to from mobile devices
For both accessibility and convenience , most people consume podcasts from their cell phones. This has led to the development of optimized applications, which consolidates smartphones as the most convenient medium for this task.
14. 69% confirmed that podcast ads have led them to try new products or services
With this figure we confirm that the podcast, despite being a “simple” strategy, manages to generate leads and monetize the value that we transmit to the audience.
15. The most popular theme is comedy
In the case of English-speaking people, comedy is in the number 1 spot, however, when looking at the top of some platforms such as Ivoox (in Spanish), the most frequented topics are history, education (in business) and news.