4 ways to improve your content management and strategy

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When developing a Content Marketing plan to boost a brand's commercial value, attract target audiences and build customer loyalty, delivering relevant and excellent content is key. However, this must be done within a strategic context that combines knowledge, technology and innovation.

There is no doubt about it! To survive and grow in a highly competitive market, with endless stimuli and consumer options, companies must be able to provide users with unique and engaging digital experiences. So where should they focus their efforts?

1. Form teams with personnel trained in content strategy
Improve your content management and strategy

Conceiving, planning, designing, developing and managing content, as well as analysing its performance, requires fundamental skills that will allow you to deliver useful, innovative, functional and quality information to the public. Of course, each company has different priorities and requirements, but let's look at some of the demands that a content strategy entails:

Study the market, the competition and the consumers.
Inventory and audit own and third-party content .
Define objectives and strategies.
Establish the type and format of the content.
Apply SEO techniques to achieve good rankings in search engines.
Determine the dissemination channels.
Measure results frequently and offer recommendations to optimize content performance.
In short, not only do you need people with excellent writing skills and canada mobile phone number list a broad editing criteria, it is also crucial to have knowledge of social media, data measurement and analysis, project management, UX design, and much more. For this reason, some companies choose to hire a content agency specialized in Digital Marketing , instead of having their own team. However, forming a powerful group, with professionals who have talents in multiple areas, will always be a huge competitive advantage.

2. Leverage automation to strategically manage content


According to the Content Strategy and Management Survey conducted by the Content Marketing Institute, only 20% of respondents describe their company as expert or advanced in automation. So the need to grow in this area is indisputable.

The same report states that when content-related processes are successfully automated and integrated, the time spent on obsolete internal procedures and tasks becomes an important asset to be used for other valuable activities that benefit the public and, of course, the company.

For example, let's look at what happens with Email Marketing. It is totally anachronistic to send messages individually to a database made up of hundreds of subscribers. For this, there are tools that optimize the quality of the content and reduce the time required for the sending process.

Other cases where automation delivers excellent results are scheduling actions on social networks, building contact lists based on predefined criteria, segmenting a database, and creating reports on the performance of a campaign. There are many alternatives to explore.