Aperol has actually tried to solve this problem!

[muniyaakter]

For example, you could ask your followers to create photos or videos using your products or services, or to share their experiences with the brand.

But also remember to provide clear directions on how users can submit their content.

This part is very important because, it is true that UGC contents are strong because they are natural, but it is also true that posting a type of “bad” contents that are not suitable for your brand’s style could also harm your image.


In fact, almost every year, Aperol launches the “create your uruguay consumer mobile number list own spritz” campaign , a perfect example of a UGC competition campaign.

But what does Aperol do to ensure it receives videos that are in line with its brand?

When launching the campaign, create and shoot a “tutorial” video , in which you explain how to create the video to be sent to the company.

4 Focus on the community and make it the center of everything
To create a strong community around your brand, it is important to focus on users and make them the center of everything.

You should respond to comments and messages , share user-generated content , and thank them for their support.

You might also consider creating a community group , where users can exchange tips, opinions, and experiences.

All this generates in people an increase in the desire and sense of belonging to your club. This is a very powerful neuromarketing lever: we are “social animals” and our instinct tells us that it is right to be part of groups.

Creating a solid community is extremely important for the success of your brand and your UGC campaigns , you will have an extra guarantee of being listened to by the people who follow you.

This is precisely why I recommend you read our guide on how to create online communities , in which we have collected all the strategies that we use every day in Marketers , after having reached more than 200,000 thousand members.