Screenshot source: Instagram

[monira#$1244]

It can be simply divided into three small points: consumer demands, continuous investment in research and development, and marketing methods .

The first point is actually what Anker has always insisted on. Anker has set up a special team to understand not only the demands of consumers, but also those that consumers have not expressed.

It is easy to understand why we need to continuously invest in R&D. To become a leading brand, it is not enough to just rely on a few "banner" products or imitate excellent products. What companies need is innovation. Innovative products require continuous investment of a lot of money, time, and manpower for R&D. And the investment made during this period will not produce results in a short period of time. In short, this is a process that requires "endurance of loneliness".

The last point is that we can develop special marketing methods based on the slovenia b2b leads consumer habits of different countries. In whichever country Anker sells its products, it will regularly hold offline press conferences and invite local media to experience Anker's new products.

There are many more ways, all of which aim to better introduce products to local consumers, build the brand's reputation, and expand the brand's influence.

Of course, as I said before, all of this complies with the rules of the Amazon platform .

Social media

Have you noticed a problem? Nowadays, many cross-border e-commerce brands, in the process of building their brands, will use social media as a channel, such as Shein mentioned in our previous article. The same is true for Anker.

Unlike Shein, Anker’s main “battlefield” is the Amazon platform. In the minds of many sellers, the Amazon platform is a platform that focuses on in-site traffic.

So, when it comes to running an Amazon store, Anker is unique.

Anker will make good use of social media to drive traffic to its own stores.

Anker Social Media Followers
Screenshots: Facebook, LinkedIn, Instagram, YouTube
The above is the number of fans of Anker's official main account on various social media. In addition to the official main account, Anker has also opened special social media accounts for different countries.

Anker works with influencers on various platforms to promote its products and drives traffic to its Amazon store through word-of-mouth marketing among fans.

Take a look at Anker's operation process on the Amazon platform. Every step is in compliance with the platform rules. It operates through product selection, brand building, social media and other compliant means without touching those shady and gray means. Naturally, it is not affected by the large-scale "account ban wave".

Anker's method is not only worth learning for big sellers, but also can give small and medium-sized sellers some food for thought. However, learning is not the same as imitating, and imitation cannot be surpassed.