Instagram Stories: 7 Ideas to Bring Your Brand to Life

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Instagram is already one of the most successful social networks in the history of the Internet. Therefore, it is an ideal platform to launch fun, creative and successful Content Marketing campaigns. Taking advantage of the potential of ephemeral stories is essential to achieve this, so here are 7 ideas that you should pay attention to immediately.

1. Featured Stories
Take advantage of this feature to introduce your brand to your new followers. Here's what it's all about:

-Before publishing Instagram content on your stories, go to your story settings and tap the “Save to archive” option. This way, all the stories you publish will be stored in the app.

-On your brand profile, you will see the “Featured” option, just below your details and before the posts.

-To add a story to that section, press the add icon and all the stories you have saved will appear. Select one and it will then appear in “Highlights”. This way, the public will learn more about your brand. Therefore, it is also important to create short stories that show interesting aspects of your products and services.

Learn how to manage your Instagram stories

2. Funny, but useful videos
Don't just include footage shot with effects like Boomerang or Rewind . These videos should provide unique content to the viewer, even if they last just a few seconds. Some ideas for this include:

-Demonstrations of how to open a smartphone to remove the battery or nano chip.

-How to combine clothing sets in just seconds.

-Show your audience how to access the main applications on their Smart TV.

-A look at the physical facilities of your business, whether it is a veterinary clinic, cayman islands mobile phone number list food producer or marketing agency.

The ideas are limitless, so use your imagination to bring your audience closer to your brand.



3. Photos and videos with surveys
This simple feature will help you learn more about your audience, creating simple statistics that are useful for creating relevant Instagram content. Simply add a photo or video of your products and then click on the “Poll” option, through which you will ask questions for your audience to respond with a “Yes” or “No” during the 24 hours that the post lasts.