Contrary to popular belief, if you have too much data, an infographic is not the solution.
Animated videos are easier to digest when there is a lot of data to communicate, or even an ebook.
In either case, you can use infographics as a summary, but not as the main element where you can dump thousands of pieces of data; it won't work.
It is a branding technique that consists of creating a email database lists poland discourse based on the company's values, interpreted by the archetype it has chosen as a representation of its target audience.
For example, the storytelling of a brand like Coca-Cola is simple: look for happiness in the little things and everything will turn out well.
Storytelling is therefore not the brand's latest spot, but rather the concept, idea or value that lies behind each of the stories that this brand tells us.
The Coca-Cola archetype?
The Innocent, who embodies the brand's values, namely, the happiness, kindness and good heart of good people around the world, regardless of their color, sex, religion or political affiliation.
This simple exercise that I have summarized in a few lines is actually a much more complex and stressful process that involves many professionals and on which many great things depend.
What do you think Coca-Cola infographics will look like?
With neutral, serious colours and modern fonts? Or with bright colours that exude optimism and neutrality so that we all fit in?
Although it may not seem like it, brand storytelling has a lot to say when it comes to applying one visual identity or another.
And, of course, without history, there is no infographic possible.
Without clear storytelling that sets the guidelines for visual identity, no infographic is possible.