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For this reason, destinations must be ready

Posted: Sun Jan 19, 2025 3:57 am
by muniyaakter
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For years now, super digitalization has overwhelmed all sectors.

Tourism is no exception, especially when it is understood that it is necessary to join the wave of digital transformation if one does not want to be left behind.

According to David Giner , coordinator at the Valencian Institute of Tourism Technologies:

“If a destination is not able to develop an innovative management model, it will probably encounter some difficulties in the future. Everything has changed. Agents, channels, consumers. Destinations are now forced to adapt to the current situation and go digital to remain competitive.”

to compete for the attention of the highest possible volume of tourists.

But how to do it?

Here we come to the practical essence of the article, the one you absolutely cannot miss.

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